The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1 billion active users | via Facebook |
| Twitter: | over 500 million users | via Twopcharts |
| Qzone: | 599 million monthly active users | via TechCrunch |
| Sina Weibo: | over 400 million users | via Yahoo |
| Renren: | over 170 million users | via iResearch iUser Tracker |
| VK: | over 190 million users | via VK |
| LinkedIn: | 200 million active users | via LinkedIn |
| Google Plus: | 135 million monthly active users | via Google |
| Tumblr: | 92 million blogs | via Tumblr |
| Instagram: | 100 million users | via TechCrunch |
| Tagged: | 20 million unique monthly users | via Tagged |
| Foursquare: | nearly 30 million users | via Adweek |
| Pinterest: | over 25 million users | via AdWeek |
| Posterous: | 15 million monthly users | via Posterous |
| Reddit: | 56 million monthly unique visitors | via Reddit |
Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.
Mobile Ads Account for 23% of All Facebook Ad Revenue in Q4
Facebook reported its Q4 results for 2012 on Wednesday, boasting a 40% fourth-quarter revenue jump. The social networking giant also saw its strongest quarterly advertising growth for all of 2012, most likely a result of increased mobile business and new advertising tools to help target consumers effectively.
Mobile advertising delivered the biggest results: Facebook’s overall ad revenue rose 41% (year-over-year) in Q4, with mobile ads making up nearly one-quarter (23%) of the total. This is a marked change from the prior quarter, when mobile ads only accounted for 14% of total advertising revenue.
The Wall Street Journal quotes Facebook CEO Mark Zuckerberg’s take on the results: “Today there is no argument Facebook is a mobile company.” According to WSJ, Facebook has “been on a mad dash to improve its presence on mobile” since the social network’s initial public offering in May 2012. As of late December 2012, Facebook saw 57% growth year-over-year on mobile, with 680 million users actively accessing the social app on smartphones every month.
