The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1 billion active users||via Facebook|
|Twitter:||over 500 million users||via Twopcharts|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 400 million users||via Yahoo|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 190 million users||via VK|
|LinkedIn:||200 million active users||via LinkedIn
|Google Plus:||135 million monthly active users||via Google|
|Tumblr:||93 million blogs||via Tumblr|
|Instagram:||100 million users||via TechCrunch|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
|Posterous:||15 million monthly users||via Posterous|
|Reddit:||56 million monthly unique visitors||via Reddit|
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LinkedIn Grows Nearly 40% Year-Over-Year
LinkedIn’s results from Q4 of 2012 are in, showing membership growth of nearly 40% in the past year – that adds up to around 202 million active users on the platform. The company is seeing international and mobile growth: more than 64% of LinkedIn members now come from international markets, and the company now sees nearly 30% of its job viewers coming from mobile devices.
The real question, according to All Things Digital, is whether “LinkedIn can keep those 200 million-plus users on its platform actively engaged on a regular basis.” That means the platform must convince users that it’s a valuable daily resource, not just a great place to post one’s resume. LinkedIn says it has found success with the platform’s new “Influencer” program – consisting of ‘celebrity entrepreneur’ guest bloggers writing posts about business and leadership – which has led to an 8X increase in traffic for LinkedIn Today content in the last year.
“The products we delivered throughout the year drove member engagement and financial results to record levels in the fourth quarter,” said Jeff Weiner, LinkedIn CEO, in a statement. The company boasted of impressive revenue increases, including:
- revenue from LinkedIn’s “Talent Solutions” group rose 90% year-over-year, reaching $161 million
- sales growth rates rose from 81% a year ago to 101% in Q4 of 2012
- the company’s ad sales group saw 68% year-on-year growth to $83.2 million
- subscriptions rose 79% year-over-year to $59.4 million
Will LinkedIn keep the ball rolling with engagement and new products in 2013?
Check out the full Q4 earnings presentation from LinkedIn here: