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Social Networking Stats: LinkedIn Grows Nearly 40% Year-Over-Year, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 93 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Posterous: 15 million monthly users via Posterous
Reddit: 56 million monthly unique visitors via Reddit

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

LinkedIn Grows Nearly 40% Year-Over-Year

LinkedIn Results from Q4 2012LinkedIn’s results from Q4 of 2012 are in, showing membership growth of nearly 40% in the past year – that adds up to around 202 million active users on the platform.  The company is seeing international and mobile growth: more than 64% of LinkedIn members now come from international markets, and the company now sees nearly 30% of its job viewers coming from mobile devices.

The real question, according to All Things Digital, is whether “LinkedIn can keep those 200 million-plus users on its platform actively engaged on a regular basis.”  That means the platform must convince users that it’s a valuable daily resource, not just a great place to post one’s resume. LinkedIn says it has found success with the platform’s new “Influencer” program – consisting of ‘celebrity entrepreneur’ guest bloggers writing posts about business and leadership – which has led to an 8X increase in traffic for LinkedIn Today content in the last year.

“The products we delivered throughout the year drove member engagement and financial results to record levels in the fourth quarter,” said Jeff Weiner, LinkedIn CEO, in a statement.  The company boasted of impressive revenue increases, including:

  • revenue from LinkedIn’s “Talent Solutions” group rose 90% year-over-year, reaching $161 million
  • sales growth rates rose from 81% a year ago to 101% in Q4 of 2012
  • the company’s ad sales group saw 68% year-on-year growth to $83.2 million
  • subscriptions rose 79% year-over-year to $59.4 million

Will LinkedIn keep the ball rolling with engagement and new products in 2013?

Check out the full Q4 earnings presentation from LinkedIn here:

LinkedIn Q4 2012 Earnings Call from LinkedIn

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