Social Networking Stats: 59% of Top Brands On Instagram, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 95 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 56 million monthly unique visitors via Reddit

Please email if you have additional updates, or a social network that you feel should be on the list.

59% of Top Brands Now On Instagram

Nearly 6 in 10 Top Brands Now On InstagramInstagram has attracted 59% of the world’s top brands, according to a new study by Simply Measured. The study examines how the Interbrand Top 100 Brands are growing their audiences and driving engagement on the photo-sharing social platform.  Audience growth is strong for brands who were early adopters, and new features and policy changes over the last few months have created incentives for more top brands to begin engaging with Instagram.

Nearly 100% of these top brands have already adopted Facebook and Twitter, but adoption of Pinterest and Instagram is rising at a good pace — over just the past three months, Instagram has grown by 9% and Pinterest by 10%.  Both image-sharing platforms are outpacing Google+ in terms of growth; Google’s social network only increased brand adoption by 4% in that same time period.

Since August 2012, when Simply Measured first started tracking Instagram adoption among the Interbrand Top 100 Brands, 19 more have established a presence on the mobile site.  The study speculates that with the addition of Web Feeds for Instagram, the platform may begin to rival Pinterest for adoption among the top 100 (Instagram is currently at 59%, Pinterest at 69%).

In terms of active users, the two platforms are even closer: 55% of the top 100 brands actively use Instagram, vs. 59% actively using Pinterest.

 Instagram Adoption Among Top 100 Brands via SImply Measured

Brands on Instagram have also experienced significant audience growth: follower numbers have grown 41% for the top 100 brands on Instagram since last November.  Audience engagement on the platform has increased 35% in the last three months.

As more brands pop onto the network, engagement is now more distributed. Back in November,, the top 8 brands accounted for 92% of Instagram engagement; today, they account for only 80%, meaning other brands are receiving a greater share of audience engagement.

The top 10 brands on Instagram averaged an engagement growth rate of 19%, and some brands (including Gucci and Tiffany & Co.) even doubled their engagement rates.

Will Instagram’s popularity continue to grow among top brands worldwide?


  • Kelly Jennex

    I’m genuinely surprised at Instagram’s popularity with brands. Personally, I don’t think I follow any brands on Instagram. The photos I expect to see on my instagram are usually personal photos from friends that have been jazzed up using filters or ‘artistic’ shots (like sunsets or flowers also usually altered with filters). Pinterest on the other hand, I get. More often then not, my pinterest friends are pining products they like or want, and in doing so, promoting a brand or company.

    I am also surprised to see the lack of Google+ adaptation, I had actually just read a piece about TD Bank investing most social media efforts to + and had expected to see this become the trend.

    Great post Marissa

    • Kelly – I agree. I can understand following celebrities, but I need to do more research to see how brands are using Instagram. As far as Google+ adoption, I think you’ll see that continue to creep up as brands learn how to use the unique features — such as localization, in the case of the TD example — that this platform has to offer.

      On Pinterest – do you actually follow brands, or are you simply seeing pins for products that are being shared by your friends?

    • Thanks Kelly. I don’t follow any brands on Instagram either (so far), but do agree that Pinterest seems a more likely place to engage with brands given the tendency to ‘pin’ photos of products we want. I’m curious to watch as brands continue to experiment with how to best engage users on each of these social platforms — and if they do it well, users will follow them, whether on Instagram, Pinterest or Google+.

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