Social Networking Stats: Who’s Tweeting at #SXSW, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

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Who’s Tweeting at #SXSW?

For a few days every year, the annual South by Southwest festival in Austin, Texas becomes the epicenter of the social networking world.  The tech- and social media-savvy come from all over to attend the interactive portion of the festival, and this year PeekAnalytics decided to take a closer look at this audience.  Over the weekend of March 8-10th (at the height of the interactive portion), the social audience measurement tool ran a report to gain insight into those posting to the festival’s popular #SXSW hashtag on Twitter.

Here are some of the highlights:

• #SXSW was mentioned by 71,454 unique users, for a total of 109,169 shares
• the combined social reach of #SXSW tweets was 64.8 million
• the audience skewed heavily male; 62% of the tweeters were men
• #SXSW tweeters are fairly prosperous – 77% of those tweeting the tag earned at least $50k a year; 29% earned at least $100k
• the audience consisted of nearly 3X as many individuals working in media as the average Twitter audience, and nearly 2.5X as many working in music
• 43% of SXSW tweeters were identified as “medium-to-heavy” social media users
• #SXSW tweets overwhelmingly originated from the U.S. (78%); more tweets came from the festival’s site of Texas (20%) than anywhere else, and Austin was the top city with 11% of tweets

Were you tweeting about #SXSW (or just hoping it would all stop soon)?