Social Networking Stats: Who’s Tweeting at #SXSW, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 98 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 55 million monthly unique visitors via Reddit

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Who’s Tweeting at #SXSW?

SXSW 2013 logoFor a few days every year, the annual South by Southwest festival in Austin, Texas becomes the epicenter of the social networking world.  The tech- and social media-savvy come from all over to attend the interactive portion of the festival, and this year PeekAnalytics decided to take a closer look at this audience.  Over the weekend of March 8-10th (at the height of the interactive portion), the social audience measurement tool ran a report to gain insight into those posting to the festival’s popular #SXSW hashtag on Twitter.

Here are some of the highlights:

  • #SXSW was mentioned by 71,454 unique users, for a total of 109,169 shares
  • the combined social reach of #SXSW tweets was 64.8 million
  • the audience skewed heavily male; 62% of the tweeters were men
  • #SXSW tweeters are fairly prosperous – 77% of those tweeting the tag earned at least $50k a year; 29% earned at least $100k
  • the audience consisted of nearly 3X as many individuals working in media as the average Twitter audience, and nearly 2.5X as many working in music
  • 43% of SXSW tweeters were identified as “medium-to-heavy” social media users
  • #SXSW tweets overwhelmingly originated from the U.S. (78%); more tweets came from the festival’s site of Texas (20%) than anywhere else, and Austin was the top city with 11% of tweets

Were you tweeting about #SXSW (or just hoping it would all stop soon)?

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