The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1 billion active users||via Facebook|
|Twitter:||over 500 million users||via Twopcharts|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 400 million users||via Yahoo|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 190 million users||via VK|
|LinkedIn:||200 million active users||via LinkedIn
|Google Plus:||135 million monthly active users||via Google|
|Tumblr:||100 million blogs||via Tumblr|
|Instagram:||100 million users||via Instagram|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
|Reddit:||55 million monthly unique visitors||via Reddit|
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Social Gaming: 24% More Facebook Users Will Pay to Play
Facebook initially depended largely on gaming developer Zynga to provide games and bring in people who wanted to play. However, some social gamers became “alienated” or unhappy due to the “the barrage of marketing from [Zynga's] programs.”
Changing tactics, Facebook has now distanced itself from Zynga and is encouraging more game developers to join the site. According to Bloomberg Businessweek, Facebook paid a total of $2 billion to developers in 2012; last year more than 100 developers generated more than $1 million each in revenue on Facebook.
And it appears to be working: desktop-game users on the site rose from 235 million in October to now over 250 million. As the number of gaming options continues to grow – and as Facebook maintains stricter controls on how much developers can market to users – how quickly will social gaming continue to expand on the platform?