The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1 billion active users | via Facebook |
| Twitter: | over 500 million users | via Twopcharts |
| Qzone: | 599 million monthly active users | via TechCrunch |
| Sina Weibo: | over 400 million users | via Yahoo |
| Renren: | over 170 million users | via iResearch iUser Tracker |
| VK: | over 190 million users | via VK |
| LinkedIn: | 200 million active users | via LinkedIn |
| Google Plus: | 135 million monthly active users | via Google |
| Tumblr: | 101 million blogs | via Tumblr |
| Instagram: | 100 million users | via Instagram |
| Tagged: | 20 million unique monthly users | via Tagged |
| Foursquare: | nearly 30 million users | via Adweek |
| Pinterest: | over 25 million users | via AdWeek |
| Reddit: | 55 million monthly unique visitors | via Reddit |
Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.
Facebook To Earn 3 in 10 Mobile Display Dollars This Year
A new forecast by eMarketer reveals that US mobile advertising spending grew 178% last year to $4.11 billion, and is projected to rise another 77% to $7.29 billion in 2013.
Who are the top players in the mobile advertising space?
Google is in the lead, earning 93.3% of US net mobile search ad dollars in 2012. This year, more than half of total US mobile ad revenues will go to Google; this share will grow almost 3 percentage points by 2015. According to eMarketer, this is a result of Google’s dominance of the mobile search market and a strong showing in mobile display; further growth will come from mobile monetization of YouTube.
Facebook comes in second place; the social network accounted for 9.5% of mobile ad revenues last year, and will rise to 13.2% in 2013.
However, looking at just the mobile display market, Facebook is in the lead — accounting for nearly 3 in 10 dollars in 2013 (higher-than-expected fourth quarter results led to an upward revision in the forecast). In terms of mobile display, Google and Pandora come in 2nd and 3rd, with Twitter in a strong fourth place, netting 7.3% of US mobile display ad revenues in 2012.
“So-called native ad formats” – which have helped Facebook and Twitter deliver mobile ad impressions at higher volumes – are a big reason behind their success in mobile display ads, says eMarketer.
Are you surprised that Facebook has jumped into the #1 spot in mobile display advertising? Or that Twitter made it to fourth place in its first year of mobile advertising?
