60% Visit YouTube Once A Week Or More

YouTube Dominates Online VideoYouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013.  And only 9% of respondents “never” visit YouTube.

The site’s popularity is still growing: 30% of respondents said they visit YouTube more often now than they did a year ago. The majority, 53%, said they visit YouTube the same amount as they did a year ago.  Only 17% said they visit YouTube less often.

The majority of respondents ( 58%) not only watch videos on YouTube, but also have a YouTube account.  However, 38%  never signed up to use YouTube, and 4% had a YouTube account in the past but don’t use it anymore.

Other highlights from the report:

  • 22% of respondents visit YouTube every day
  • 28% visit YouTube a few times per week
  • 10% visit YouTube about once per week
  • 15% visit a few times per month

How does this play out against the competition?  Over one-third of respondents (37%) said they “rarely” watched online video on a site other than YouTube; 11% never did. Nearly one in five (19%) watch other online videos “a few times per week.”

YouTube and Online Video (via AYTM Study)

The main conclusion: YouTube continues to dominate online video, with no signs of slowing down anytime soon.

Results were collected on March 25 via AYTM’s online survey panel of 400 respondents.

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  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Marissa,

    Strong numbers here. I wish Youtube did not shut me down a few months back, but oh well…I generate as many views – if not more – through Daily Motion for my videos. Go figure, right?

    Thanks Marissa,


  • http://therealtimereport.com/ Marissa McNaughton

    Ryan – thanks! So you’ve been happy with Daily Motion as a platform for your videos?

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