60% Visit YouTube Once A Week Or More

YouTube Dominates Online VideoYouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013.  And only 9% of respondents “never” visit YouTube.

The site’s popularity is still growing: 30% of respondents said they visit YouTube more often now than they did a year ago. The majority, 53%, said they visit YouTube the same amount as they did a year ago.  Only 17% said they visit YouTube less often.

The majority of respondents ( 58%) not only watch videos on YouTube, but also have a YouTube account.  However, 38%  never signed up to use YouTube, and 4% had a YouTube account in the past but don’t use it anymore.

Other highlights from the report:

  • 22% of respondents visit YouTube every day
  • 28% visit YouTube a few times per week
  • 10% visit YouTube about once per week
  • 15% visit a few times per month

How does this play out against the competition?  Over one-third of respondents (37%) said they “rarely” watched online video on a site other than YouTube; 11% never did. Nearly one in five (19%) watch other online videos “a few times per week.”

YouTube and Online Video (via AYTM Study)

The main conclusion: YouTube continues to dominate online video, with no signs of slowing down anytime soon.

Results were collected on March 25 via AYTM’s online survey panel of 400 respondents.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Marissa,

    Strong numbers here. I wish Youtube did not shut me down a few months back, but oh well…I generate as many views – if not more – through Daily Motion for my videos. Go figure, right?

    Thanks Marissa,

    Ryan

  • http://therealtimereport.com/ Marissa McNaughton

    Ryan – thanks! So you’ve been happy with Daily Motion as a platform for your videos?

  • Twitter Icon
  • Facebook Icon
  • Goolge Plus
  • Email Signup
  • Rss Icon
Email
Pinterest