Social Networking Stats: Executives Prefer LinkedIn, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Executives Prefer LinkedIn

What is the top social network for business executives?  First place still goes to LinkedIn, according to a recent survey by DHR International and Modern Survey.  However, execs also use Facebook (44%) and Twitter (27%) often, Forbes reports.

The majority of executives use social media daily; however, they are ‘moderate’ users in that around 60% use it one hour or less per week.

How aware are executives of the different social media platforms out there?  The executives surveyed had awareness of 80% or higher for Facebook, LinkedIn and Twitter.  Other sites were less well-known; around 30% of executives are aware of Google+ as a social network and less than 30% were familiar with Pinterest.

Compared to a similar study by DHR International last year, awareness of social media has improved – and LinkedIn has further solidified its lead as the favorite social media platform among executives.

What would inspire executives to use social media more?

• If it were helpful to their business—90%
• If they were actively looking for a new career opportunity—86%
• If the items learned were consistently high value—85%
• If they thought it was a better use of their time 80%
• If they better understood the benefits ~60%
• If they had a better experience with the tools ~50%

The study’s main goal  was to figure out how social media has changed the hiring space, but it asked respondents about of the following: their preferred method to find potential employees, which social media outlets enhance their business and how much time they spend on each social media outlet.  Most of the executives surveyed were 40 and older.