The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1 billion active users||via Facebook|
|Twitter:||over 500 million users||via Twopcharts|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 400 million users||via Yahoo|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 190 million users||via VK|
|LinkedIn:||200 million active users||via LinkedIn
|Google Plus:||135 million monthly active users||via Google|
|Tumblr:||102 million blogs||via Tumblr|
|Instagram:||100 million users||via Instagram|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
|Reddit:||63 million monthly unique visitors||via Reddit|
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Executives Prefer LinkedIn
What is the top social network for business executives? First place still goes to LinkedIn, according to a recent survey by DHR International and Modern Survey. However, execs also use Facebook (44%) and Twitter (27%) often, Forbes reports.
The majority of executives use social media daily; however, they are ‘moderate’ users in that around 60% use it one hour or less per week.
How aware are executives of the different social media platforms out there? The executives surveyed had awareness of 80% or higher for Facebook, LinkedIn and Twitter. Other sites were less well-known; around 30% of executives are aware of Google+ as a social network and less than 30% were familiar with Pinterest.
Compared to a similar study by DHR International last year, awareness of social media has improved – and LinkedIn has further solidified its lead as the favorite social media platform among executives.
What would inspire executives to use social media more?
- If it were helpful to their business—90%
- If they were actively looking for a new career opportunity—86%
- If the items learned were consistently high value—85%
- If they thought it was a better use of their time 80%
- If they better understood the benefits ~60%
- If they had a better experience with the tools ~50%
The study’s main goal was to figure out how social media has changed the hiring space, but it asked respondents about of the following: their preferred method to find potential employees, which social media outlets enhance their business and how much time they spend on each social media outlet. Most of the executives surveyed were 40 and older.