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Social Networking Stats: #RLTM Scoreboard, Did Yahoo! Buy Tumblr For Its Younger Audience?

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 110 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 70 million monthly unique visitors via Reddit

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

Did Yahoo! Buy Tumblr For Its Younger Audience?

Did Yahoo Acquire Tumblr For Its Younger Demographic?The social media world is still processing Yahoo!’s recent acquisition of Tumblr.  What were the motivations behind the acquisition?  Research from comScore supports one possible explanation – that Yahoo! is hoping to acquire Tumblr’s younger demographic.

Yahoo! has more than 700 million monthly visitors; Tumblr’s audience of over 300 million monthly uniques “skews notably younger than that of Yahoo’s,” says comScore.

Examining both platforms worldwide, Tumblr clearly draws a significant percentage of its audience from the younger set: 15-24 year olds make up 40% of Tumblr’s audience in April 2013, while that same age group comprises just 24% of Yahoo!’s audience.  Nearly two-thirds of Tumblr’s audience is under the age of 35.

Yahoo buys Tumblr - comScore data

Were you surprised by Yahoo!’s acquisition?  Do you think the demographics (shown above) may have been one reason for Yahoo!’s decision? 

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