The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1 billion active users||via Facebook|
|Twitter:||over 500 million users||via Twopcharts|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 400 million users||via Yahoo|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 190 million users||via VK|
|LinkedIn:||200 million active users||via LinkedIn
|Google Plus:||135 million monthly active users||via Google|
|Tumblr:||110 million blogs||via Tumblr|
|Instagram:||100 million users||via Instagram|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
|Reddit:||70 million monthly unique visitors||via Reddit|
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Did Yahoo! Buy Tumblr For Its Younger Audience?
The social media world is still processing Yahoo!’s recent acquisition of Tumblr. What were the motivations behind the acquisition? Research from comScore supports one possible explanation – that Yahoo! is hoping to acquire Tumblr’s younger demographic.
Yahoo! has more than 700 million monthly visitors; Tumblr’s audience of over 300 million monthly uniques “skews notably younger than that of Yahoo’s,” says comScore.
Examining both platforms worldwide, Tumblr clearly draws a significant percentage of its audience from the younger set: 15-24 year olds make up 40% of Tumblr’s audience in April 2013, while that same age group comprises just 24% of Yahoo!’s audience. Nearly two-thirds of Tumblr’s audience is under the age of 35.
Were you surprised by Yahoo!’s acquisition? Do you think the demographics (shown above) may have been one reason for Yahoo!’s decision?