Free Content Curation Tools: Which One Is Right For You?

Bloggers, news sources, and other websites use content curation often. Businesses can use content curation to brainstorm new content and create outreach for their product.

Curation makes content both easier to access and to digest. News stations gather different sources for a story, organize it in a way that appeals to their audience, then present it through their proper channels (blogs, news programs, etc.)

There are tons of content curation tools (both free and paid) out in the wild. Here are three popular content curation tools that are all free (at least for the basic version). Check the key features of each and then decide which one will work best for you.


Listly is for creating and curating lists. It also allows for collaboration between the lists you create and your community.

Free Content Curation ToolsKey Features:

  • Create lists for content you find online and allow others to edit as well
  • Share and embed content across multiple blogs
  • Drive traffic to your own blog using lists that link back to your site
  • Collaborate with your community and let them edit and add to the list
  • Generate SEO value when others link to your list (which links back to your site)
  • Premium features are available with a ‘Pro’ or ‘Team’ version (paid) for more control and customization


Storify allows users to create stories – in an interactive, social way – by collecting updates from social networks. You can also find stories from other people who are using Storify.

Key Features:
Storify Content Curation Tool

  • Aggregate information from social media networks
  • Explore the front page with best stories from different mediums (images, videos, links, etc.)
  • Find things relevant to you
  • Create your own stories using the content found on Storify
  • Write your own headline, introduction, or text anywhere inside the story
  • Embed the stories you create anywhere using an embed code (like Youtube videos)
  • Premium features are available with a paid upgrade to Storify Business lets you discover, curate, and share your perspective on different topics.

Scoopit Content Curation ToolKey Features:

  • Curate from suggestion engine, other users, and your own bookmarks
  • Follow other users and their curated content
  • Rescoop (similar to Twitter’s retweet)
  • Export and share your curated scoops to social media networks, blogs, or through RSS
  • Create newsletters of your curated content
  • Premium features are available through paid upgrade to Pro or Business versions

Content curation is an easy way to generate valuable content and present it to an audience. These three free tools, while each tackling content curation in a different way, make it easy to create content that others will thank you for — and allow you to embed that content anywhere.

Which tool do you think provides the most value for you — or for your brand?  And if you’re using one of these tools already, are you satisfied with the results – from either the basic (free) version or a premium version?

  • Thanks for including @listly – Much appreciated.

    • No problem, Nick! That is what happens when you make an amazing product. You get recognized. :)

  • Been checking out Spundge and I like it even more than Storify (and I’ve long used Storify).

    • thanks for the tip – will definitely check it out. What makes it better?

      • More sources – includes a huge firehose of feeds they’ve curated so you can immediately bring in more context. Also, more attractive. It also automatically builds a bibliography of sources. There’s also collaborative notebooks.

        Paid version allows you to embed a liveblog directly onto your site and to have deeper collaboration.

        • thanks, Amy

        • Wow! Definitely wish I had known about this before. Thanks a lot for letting us know, Amy. :) Makes us that much better!

    • I’m enjoying Spundge too but havent quite figured it out yet. Didn’t quite get the difference between stories and notebooks.

      • Stories are more that, actual stories you can embed on your site. Notebooks are where you curate the information you may or may not end up putting into a story.

        • Yeah I get that about stories, and I actually tried it out about 4 days ago. The formatting didn’t translate well on WordPress, despite the fact that I embedded it.

          However, being able to then pop that story into a notebook rescued quite a bit of time from that day. Otherwise I would have had to cut and paste everything into Google Docs or a plain text file and re-format it.

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  • Shay Moser
    • thanks for sharing this info on Overblog, Shay – interesting use case, too!

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  • All these 3 tools covered by Vincent are great! I love Listly, Storify and

    There’s also a content creation tool called Spundge : which is a great tool as well. (I’m not affiliated with it)

  • Yeah this tools are great , i’ll check this out and try to use this to make my curation better. thanks for the tip and your list . and by the way could you check this great tool too FeedCurator, this is a content aggregator, a content curator and rss generator. this tool is great and it will make you domain expertise easy. try to see this guys . thanks for sharing great tips . :)