Launched on Tuesday of this week, the Urgency Network is a new online community that encourages users to complete social actions (including watching awareness videos, donating, or opting-in to mass tweets) for a chance to win a Grand Prize. Prizes are meant to be “larger than life experiences” — current prizes include experiences with celebrities and musicians like Paul McCartney, Richard Branson and Linkin Park.
A fundraising and awareness platform built to “creative positive impact on a global scale,” the Urgency Network connects users with nonprofits, musicians, celebrities and brands. Participants are encouraged to complete social actions via the online community; for each campaign, the more actions you take, the more entries you earn towards the Grand Prize drawing. The whole online community is based on the tagline: “no good deed goes unrewarded.”
Launch campaigns for the Urgency Network include:
- Carbon War Room (grand prize: meet and greet with Richard Branson in New York City)
- Greenpeace (grand prize: backstage experience with Paul McCartney at Outside Lands Festival in San Francisco)
- Music For Relief (grand prize: trip to Japan to hang out with Linkin Park at Summer Sonic Festival)
Participation is free; those who donate can choose from a variety of rewards, including concert tickets, merchandise, memorabilia and vouchers.
Top-performing campaigns also have an opportunity to win a portion of ‘The Jackpot.’ The first Jackpot available is a $1 million media grant from the PVBLIC Foundation, an organization that utilizes unused media space to amplify the message of various nonprofits.
The Urgency Network went live on Tuesday, July 2nd.