The Urgency Network: Take Social Action Online, Win “Larger Than Life” Prizes

Urgency NetworkLaunched on Tuesday of this week, the Urgency Network is a new online community that encourages users to complete social actions (including watching awareness videos, donating, or opting-in to mass tweets) for a chance to win a Grand Prize.  Prizes are meant to be “larger than life experiences” — current prizes include experiences with celebrities and musicians like Paul McCartney, Richard Branson and Linkin Park.

A fundraising and awareness platform built to “creative positive impact on a global scale,” the Urgency Network connects users with nonprofits, musicians, celebrities and brands.  Participants are encouraged to complete social actions via the online community; for each campaign, the more actions you take, the more entries you earn towards the Grand Prize drawing.  The whole online community is based on the tagline: “no good deed goes unrewarded.”

Launch campaigns for the Urgency Network include:

  • Carbon War Room (grand prize: meet and greet with Richard Branson in New York City)
  • Greenpeace (grand prize: backstage experience with Paul McCartney at Outside Lands Festival in San Francisco)
  • Music For Relief (grand prize: trip to Japan to hang out with Linkin Park at Summer Sonic Festival)
The Urgency Network: Grand Prize features Paul McCartney

Urgency Network website

Participation is free; those who donate can choose from a variety of rewards, including concert tickets, merchandise, memorabilia and vouchers.

Top-performing campaigns also have an opportunity to win a portion of ‘The Jackpot.’  The first Jackpot available is a $1 million media grant from the PVBLIC Foundation, an organization that utilizes unused media space to amplify the message of various nonprofits.

The Urgency Network went live on Tuesday, July 2nd.

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