Here’s your quick weekly summary of all the latest social media news, including changes and new features on Twitter, LinkedIn, Foursquare and Pinterest:
- TV ad targeting now generally available; lifts brand metrics and engagement – Twitter announced the general availability of TV ad targeting in the U.S. to advertisers running national television commercials (Twitter blog)
- LinkedIn continues to act like a media business — it’s now offering sponsored content – LinkedIn is introducing sponsored content in its feeds on desktop and mobile; any company with an official LinkedIn page will have the opportunity to buy sponsored content by the end of the month (GigaOM)
- LinkedIn raises its game in infographics and analytics with new SlideShare upgrade – LinkedIn released two infographics-related updates in the form of new features for SlideShare, including a new infographics player and an update for the SlideShare PRO (paid) product that lets users see how well their infographics/presentations do (TechCrunch)
Foursquare
- Foursquare launches self-serve platform – on Tuesday Foursquare opened up its self-serve ad platform more widely (to “a few thousand local businesses”) after testing the service with select New York City businesses in recent months; more expansion will follow in the coming months (MediaPost)
- In tracking users, Pinterest lays groundwork for ad business – Pinterest will start recommending pins and boards to users based on sites they visit that have the “Pin It” button embedded (AdAge)
Any social media updates that we missed? Let us know in the comments below!
