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Social Networking Stats: 30% of Social Media Users Include Location In Posts, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 137 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: over 25 million users via AdWeek
Reddit: 73 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

30% of Social Media Users Include Location In Posts

Pinning locationHow much are smartphone users relying on their phones for location data?  According to new data from the Pew Research Center, 74% of adult smartphone owners ages 18+ use their phone to get directions or other information based on their current location.

In addition, more and more social media users are setting their accounts to include location in their posts. Among social media users ages 18+, nearly one-third (30%) say that at least one of their accounts is currently set up to include their location in each post. This shows significant growth since 2011, when only 14% had set up posts to include current location.

However, Pew also notes a “modest drop” in the number of smartphone owners using “check in” location services. Only 12% of adult smartphone owners now use a geosocial service (like Foursquare) to “check in” to certain locations or share their location with friends; this is a significant drop from 18% in early 2012.  Facebook (at 39%) is the most popular geosocial checkin service among respondents, followed by Foursquare (18%) and then Google+ (14%).

The data is based on telephone interviews conducted in April and May 2013 among a sample of 2,252 adults ages 18+ in the US.

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