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Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.19 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 169 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 100 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads

Majority of Facebook revenue now comes from mobileBack in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Now, Facebook’s chief financial officer, David Ebersman, told The New York Times “I think it’s inarguable that Facebook is a mobile-first company.”

The evidence is in: in Q4 2013, 53% of Facebook’s advertising revenue came from mobile ads (on iPads, smartphones and other mobile devices).  Information about gender, age and demographics allow many of these ads to be targeted to a specific audience.

And users are flocking to the mobile experience; nearly 75% of Facebook’s ~757 million average daily users accessed the social network via mobile device.

Here’s a look at recent mobile growth on the platform:

  • in Q4 Facebook had 556 million daily mobile users, up from 507 million in Q3 2013
  • and 945 million monthly mobile users, up from 874 million in Q3

Growth in mobile ad revenue was even more impressive. In Q1 2013, Facebook started with earning 30% of ad revenue from mobile; that rose to 41% in Q2, 49% in Q3, and topped the halfway mark with 53% in Q4 (out of $2.59 billion).

What does Facebook COO Sheryl Sandberg have to say about these results? “This is working even better than we hoped,” she said on the earnings call (TechCrunch).

Were you surprised by how quickly – and successfully – Facebook executed the shift into mobile?

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