Wondering what drove the most social chatter during the Super Bowl? The game itself certainly wasn’t suspenseful, but social media was still full of commentary about the commercials, half-time show and more. A new study by Lambert, Edwards & Associates & Infegy offers interesting data about game day social buzz, analyzing the 39.5 million Super Bowl-related social posts on February 2nd.
Here are some of the highlights:
- men were busy tweeting and posting pre-game, accounting for 67% of all posts, but the gender distribution evened out during the game itself, with 53% men and 47% women posting during the game
- half-time discussions on social media only totaled around half of last year’s volume (apparently Bruno Mars and Red Hot Chili Peppers were no match – on social media – for 2013’s Beyonce performance and reunion with Destiny’s Child)
- the top 3 commercials by volume of mentions (Budweiser’s Puppy Love, H&M’s TV Purchase and Beat’s Goldilocks) were fueled by a majority of posts from women
- the most popular auto commercials on social (by volume) were: Chevy’s #Romance with 32,699 mentions and #Maserati with 26,804 mentions
- the most well-received auto commercials were Hyundai’s #SixthSense with 88% of conversations positive and Jaguar’s #GoodToBeBad with 80% positive conversations
Check out this infographic for more results from the study:
What were you posting about on game day?