In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google.
Mobile ad spending worldwide increased 105% in 2013 to $17.96 billion; in 2014, that number is projected to rise 75.1% to $31.45 billion.
2013 saw an additional $9.2 billion allocated to mobile ad spending; Facebook and Google were responsible for 75% of that number, and together they accounted for more than two-thirds of mobile spending last year.
Mobile was responsible for 23% of Google’s global net ad revenues in 2013; this number will rise to nearly 39% in 2014.
However, it’s Facebook that has the brighter mobile future. Back in 2011, mobile accounted for just 11% of net ad revenues worldwide. Last year that number rose to 45%; in 2014, it’s predicted to reach a whopping 63% of Facebook’s global digital ad revenues.
Is your brand spending on mobile advertising?