Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one.
Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral (eMarketer). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.
The large amount of neutral posts indicates that users are relying heavily on social media for customer service; most of the neutral company mentions were from people looking for help and asking questions.
Here are the percentages of weekly online company mentions worldwide, by day of the week:
- Sunday: 11%
- Monday: 14%
- Tuesday: 15.7%
- Wednesday: 15.5%
- Friday: 15.1%
- Saturday: 12%
Based on this data, Tuesday, Wednesday and Thursday see the highest amount of social chatter around brands.
Language is another important factor for marketers to keep in mind: though 64% of posts with company mentions were written in English, a substantial amount of influencers interacted in French (16% of mentions) and Spanish (11% of mentions).
What kind of messages are social network users posting about your brand?