Give Your Campaign Video Marketing Boost
By Alexander Harrison
When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Video production in Los Angeles and other hot spots, opens up a great opportunity to put together a video marketing campaign that will tap into that traffic stream of web users who are searching out video content, and could quite literally, bring your campaign to life, in a way that print media might struggle to emulate.
Raise Your Profile & Increase Trust
Market research points to the fact that using videos is a proven strategy for building and increasing trust in your business, as it allows you to provide a much more vivid insight into your business and your product, in a way that plain text will struggle to emulate. Video allows you to highlight and showcase the benefits of your product, and when you remember that web traffic shows a clear preference for video content, you’re increasing your odds of grabbing the attention of your target audience by giving them a video to watch rather than overwhelming them with too much text. It’s not unreasonable to suggest that using video content will definitely help you to build a relationship with your audience, which is important, and clearly better than just trying to sell to people directly.
A Positive ROI
Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering. Plenty of marketers tend to take a positive view towards video content, primarily because customers tend to react positively to it, and also as it often delivers a positive ROI, when you get it right. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.
Many customers simply want to access a source of information that they can consume in the shortest space of time, giving them what they want, when they want it. Social video is capable of generating thousands more shares than text and images together, as most of us enjoy sharing video with others. This brings positive results and helps to ensure that what you spend on video marketing will often deliver a healthy ROI.
Making Your Video Relevant
If it was simply a case of putting together some video content and watching your audience share it in increasing numbers, we would all be doing it. An important objective to keep in mind is to aim to create a video that is as effective and relevant as possible. There are several key points to consider when adopting the idea of video marketing so that you can make it work for your business.
One priority should be to keep your video short. It stands to reason that many people are looking to digest short bursts of entertainment and information, so they’re far more likely to click a video that delivers everything they want in just a couple of minutes, than to click a video that lasts too long to hold their attention. As well as keeping your video short and sweet, make sure you make the most of your chance to interact further with your audience, so link back to your website.
Don’t try to make a promotional video, as you will probably turn off a percentage of your audience and risk losing their interest altogether. Your main purpose should be to create a video where your audience feels like they are gaining some sort of value from watching it. You can entertain your audience or inform and educate them with your video, but if you focus on promoting your business as the main priority, you run the risk of them quickly losing interest.
Serving A Purpose
There are many different effective ways to use video as part of your overall marketing strategy. A series of tutorials can have a positive impact, as consumers prefer watching a video about a product and its uses, rather than reading about it. You could also use video to bring your customer testimonials to life, getting some of your valued customers to deliver a powerful message on video about how good a business you are to deal with. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.
Alexander Harrison is a visual content producer in which he creates videos, photos, and graphics for a brand or company. He loves to support small, independent businesses, and spends time each month writing articles to give those who need it a helping hand in their marketing efforts.