Marketing Tips That Will Help You Find Clients
As you near the end of your online bachelors of accounting and you start to give serious thought to your career in the field, it may be that you’ve decided to go the route of opening your own business. Perhaps you like the idea of working with individuals preparing and then filing their state and federal taxes. If that’s the case, then why not open your own company. Of course, it takes a lot more than the completion of your online bachelors degree in accounting to be successful.
Here’s a look at various marketing tips that are sure to help you find those ever important first clients as you carve out a niche for yourself in the industry:
Start With Determining Who Your Clients Are
Part of creating a strong and effective marketing plan is to know who your target clients are. If you don’t know who you’re trying to go after, then there’s no way of reaching them properly. Keep in mind that when you first start out you may need to aim for those businesses that aren’t quite as big and profitable. Not to worry, as everyone needs to start somewhere. You should just focus on the fact that you’re building a name and reputation for yourself.
Encourage Clients To Recommend You
When trying to get the word out about your new company, it can also be a good idea to encourage your clients to recommend you. You may even want to offer some sort of incentive for new business they manage to bring in. Word of mouth can help your business go a long way.
Build A Website
Clients need to be able to find you and the fact that people spend so much time online today means it’s the best place to reach you. Build a website that features easy to find contact information, a call to action, useful content, and makes use of a variety of SEO tools so you can rank higher in the SERPs. If you want to go that extra mile, you can add a blog to your website as well. This automatically helps to improve your rankings.
Get On The Social Networks
If you’ve been putting off joining social networks, in particular, professional ones such as LinkedIn, it’s time to change your tune. Social marketing is very much a reality now and it is necessary for companies to embrace. The more engaged you are with your community and the industry, the larger your brand and your name will become.
Remember That Customer Service Is Key
At the end of the day, you can use all the marketing tips there are, but without the customer service to back it up, they just won’t be effective. Keeping clients happy and satisfied will create loyalty, and as we all know, it’s much cheaper to retain current clients than to constantly be finding new ones.
It can be a bumpy road when you first open your business, but going in with a solid marketing plan can certainly help you to navigate the bumps better.