How To Develop A Stand Out Website
To see is to believe. And before your customers can believe in you and your product, they need to see you in action first. Even a great business model can disintegrate without the proper visibility online, and there’s nothing worse than pouring yourself into your work only for it to go undiscovered. Fortunately, there are steps you can take to avoid that undesirable fate.
Be Eye Catching
This sounds obvious, but even the most utilitarian businesses need modern websites. Nothing’s quite as off putting as stumbling across a lurching dinosaur of a site that hasn’t been updated since the Windows 98 era. You know the kind: Basic blue trim. A ghastly, small font. And a few images to distract from white space. You can practically hear the dial-up connection from yesteryear chugging along to try and load the page in under fifteen minutes.
Simply put, we respond to what we see on an aesthetic level, fairly or unfairly. Think of your website like a neon sign on a busy strip. If it doesn’t convey who you are and what you do in an appealing way, it’s not doing the job you need it to. If you think you know how to fix that, then great. But if not, be proactive about the problem. If you needed a business sign, you’d probably consult a professional like Landmark Sign Company; the same logic can be applied when you need a website overhaul. There are all sorts of professional resources to go for help when getting started. If you haven’t updated your site in a while, it might be time to apply a fresh coat of paint and replace a few light bulbs, metaphorically speaking.
Create Quality Content
A blog is a great way to draw people to your website, and eventually to win them over as clients. A well maintained blog can be the difference between gaining a new customer or losing ground on the competition. Writing key word rich and compelling content will let your readers know that you’re informed, helpful, and a source they can trust in the future. And that’s the key: The future. Even if a well written blog fails to bring in a customer on a first read through, it’s likely to stick in the back of their head for recall later. And since B2B companies that write blogs generate sixty-seven percent more traffic than their competitors who don’t, there’s a good chance you’ll get the traffic you desire. Whether you outsource content or write it in-house, building an on point blog can kick start a dormant website.
Develop A Strategy
You wouldn’t hop on a plane without knowing where it was going to land. Nor should you launch a website or campaign without first outlining exactly what you want people to know about your business or your product. It can be tempting to jump into the fray to try and get ahead as quick as you can, but rest assured, if you don’t know the way you’re going to portray yourself, your customers won’t know what to make of you either. And worse, if you don’t control the conversation, it’s likely to turn sour. In short, make sure you start with a plan that doesn’t see you revising and shifting course from week to week.
Watching great work go unappreciated can sap morale and derail the focus of even the best businesses. The good news is you can take steps to mitigate that risk, and the most important thing can be recognizing that you’ve got an issue in the first place. Once you’ve identified that you’re not getting the traffic you desire, you can act to change that.