This week brought sensational headlines about a hashtag gone wrong, but was all the hype justified - did the #McDStories really spiral out of control with negative backlash? A conversation with Rick Wion, McDonald's Director of Social Media, reveals what lessons social media managers can learn from the #McDStories Promoted Trend. Read More
This year's Super Bowl XLVI, hosted by Indianapolis, will feature a social media command center for the first time in Super Bowl history. Opening today and running through the Super Bowl on Feb 5, the command center will monitor digital fan conversations via Facebook, Twitter and other social platforms. Read More
A new report by L2 measures the mobile competence of the top 100 "iconic prestige brands" with Sephora emerging as the winner. The report looked at mobile sites, apps, marketing, and innovation & integration for each brand, and grouped them into categories - with only 14 brands making the cut for the top two categories. Read More
Having the right 'voice' is key to establishing an effective and engaging brand presence in social media. But what about when your corporation needs multiple voices - for distinct products with their own respective fan bases? Hershey's provides a great example... Read More
Larry Page just announced that Google+ has reached 90 million users - but how many of them are active users? Read about Google+ growth and check out the latest social networking stats on the #RLTM Scoreboard. Read More
Tumblr CEO David Karp revealed new statistics about the blogging platform’s continued growth at this week’s Digital Left Design conference. Tumblr now has 15 billion impressions monthly and an audience of 120 million people, according to a sound clip from the event. Also check out the latest social network stats on the #RLTM Scoreboard. Read →
Yesterday Twitter wrote an unsigned blog post. It said that in order to gain access to large markets, it will henceforth cooperate with governments to censor user content within those countries.
Alas, Twitter did not say it so succinctly as that. They started out with a bit of philosophical butter to salve the corporate conscience. Read →
When a social media platform becomes the latest shiny new thing, they often have trouble scaling to meet the demands of rapidly accelerating numbers of users. Pinterest, the white-hot platform that has many marketers experimenting with visual curation, is no exception, with users reporting periodic outages over the last few weeks. The site hasn’t yet added its own version of Twitter’s popular Fail Whale, but today users noticed that something had been taken down: the Pinterest search box. Read →
A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at how marketers can tailor their efforts to the “cultural nuances” of a population with unique digital behaviors. Read →
A new report by L2 measures the mobile competence of the top 100 “iconic prestige brands” with Sephora emerging as the winner. The report looked at mobile sites, apps, marketing, and innovation & integration for each brand, and grouped them into categories of genius, gifted, average, challenged or feeble based on the evaluation. Only 14 brands were classified as “gifted” or “genius” in the study results. Read →
With yesterday’s sensational headlines about a hashtag gone wrong, things weren’t looking so good for McDonald’s yesterday in the world of social media. But was all the hype justified – did the #McDStories really spiral out of control with negative backlash? This morning I spoke with Rick Wion, McDonald’s Director of Social Media, to look at the facts behind this Twitter campaign, and to see what lessons social media managers can learn from the #McDStories Promoted Trend. Read →
This year’s Super Bowl XLVI, hosted by Indianapolis, will feature a social media command center for the first time in Super Bowl history. Opening today and running through the Super Bowl on Feb 5, the command center will monitor digital fan conversations via Facebook, Twitter and other social platforms. Read →
Having the right ‘voice’ is key to establishing an effective and engaging brand presence in social media. But what about when your corporation needs multiple voices – for distinct products with their own respective fan bases? Hershey’s provides a great example of this – North America’s largest chocolatier has Facebook pages for many of its brands, including Hershey’s Syrup, Hershey’s Kisses, Jolly Ranchers, Reese’s and more. Read →
Larry Page just announced that Google+ has reached 90 million users – but how many of them are active users? Read about Google+ growth and check out the latest social networking stats on the #RLTM Scoreboard. Read →
A new report from the CMO Council asks customers and marketers what it means when a customer ‘likes’ a brand online. Not surprisingly, these two groups had somewhat different ideas about why customers choose to ‘like’ or engage with a brand online. Read →