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Do You, You…Tweet Like We Do? What AT&T Can Learn From Peter Frampton

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When social media efforts miss the point: guest blogger Anne Weiskopf attends a Peter Frampton show where sponsor AT&T is attempting to encourage concert-goers to tweet to their Twitter wall. Concert attendees ask: “What is Twitter and why should I sign up for an account?” and “How does AT&T make money off of getting me to twitter?” Read →

Does Social Media Leadership = Social Responsiblity?

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On Tuesday night, January 12th, the 7.0 magnitude earthquake in Haiti entered my home via Twitter.  It was there that I read early reports of the widespread devastation and saw the horrific photos of the collapsed building (including schools) with people literally buried alive.  Beyond breaking the news, it was also via Twitter that I […] Read →

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