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Cutting The Mustard With The Grey Poupon Facebook Society Of Good Taste

Posted on September 21, 2012 by Carolyn Carson | No Comments
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I should have seen it coming. The buzz of ‘Downton Abbey.’ The 76-page Ralph Lauren catalog that arrived last week – Ralph looking most un-cowboy-ish behind the wheel of an Aston Martin, British flag on the door, RL girls posed, now on raked gravel courtyards in impeccable tweeds, now on horseback in black velvet evening dress, the fine saddle leather a dreamy contrast and rhinestone collar providing a certain edge. Restoration Hardware’s tome also arrived, reeking of Manor–upstairs and down, plus adjacent stables. Read →

Posted in: Social Media Campaigns

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

Posted on September 5, 2012 by Carolyn Carson | 3 Comments
#LoveCapeTown Tourism Campaign

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city. Four international travel bloggers were invited to stay in the city, and locals were asked to provide tips via #LoveCapeTown to direct the bloggers to must-see destinations throughout Cape Town. Read →

Posted in: Social Media Campaigns

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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

Posted on August 29, 2012 by Carolyn Carson | No Comments
Ben & Jerry's Target Exclusive Flavors (Berry Voluntary & Brownie Chew Gooder)

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something [...] Read →

Posted in: Social Media Case Studies

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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

Posted on August 28, 2012 by Carolyn Carson | No Comments
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The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” L2 recently posted details that zero in on the largest magazine communities on Google Plus. Even though many of the brands’ Google Plus communities are larger than their Facebook communities, they’re getting less engagement from Google Plus communities. It appears that this may be simply that the brands are not reaching out as much. Read →

Posted in: Social Media Statistics

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Wine and Social Media: Are U.S. Wineries Twice As Social As Their French Competitors?

Posted on May 29, 2012 by Carolyn Carson | No Comments
Wine and Social Media: Are U.S. Wineries Twice As Social As Their French Competitors?

French wineries have long been the recognized authority for quality and tradition in the wine industry. But their American competitors are the trailblazers when it comes to using social media to engage customers and market their vintages. According to a December 2011 survey on the use of social media in the U.S. and French wine industries, nearly all U.S. and French wineries have an online presence – but U.S. wineries are much more likely to sell wine online, have a blog, and use social media to engage consumers. Read →

Posted in: Social Media Statistics

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