If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Based on interviews with marketing and communications pioneers, Evy Wilkins – VP of Marketing at Traackr – shares some tips about how to work with influencers to drive interest for your new product. Read →
As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. They are true blood, not new blood. Read →
Facebook is winning the social media wars. But Google isn’t worried. Here’s why. Read →
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