Twitter’s short video app, Vine, is rapidly becoming popular with brands. Dunkin’ Donuts is the latest major brand to use Vine for a marketing campaign, encouraging fans to participate in the “Running on #IceDD” contest by posting their own six-second Vine videos. Read →
This Monday marked YouTube’s 8th birthday. To celebrate, the company revealed some big stats – and applauded its viewers – in a blog post: Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Google+, Twitter, Pinterest and Tumblr: Read →
A new report from Global Web Index found a rise in active engagement across all social platforms worldwide, with Twitter experiencing the fastest growth. Read →
New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive coupons or deals through social networking. Read →
Last week Vine celebrated its 100-day birthday, and new research from Unruly lays out the top metrics for the mobile video app, showing strong engagement for Twitter’s video platform. Check out the highlights here: Read →
Social media users with a high Klout score have a new perk available: those with a score of 55 and above can qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports. This is one of the latest additions to Klout’s “perks” program, introduced back in 2010, which offers rewards to those with high Klout scores and/or social “influence” in a particular area. Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, Google+, YouTube, LinkedIn and Foursquare: Read →
New estimates from eMarketer show that Facebook’s worldwide user base is seeing the biggest expansion in India, Brazil and Russia, as well as the Middle East and Africa. Facebook will top one billion users worldwide in 2013, and reach 1.26 billion in 2014. Read →
Target just teamed with Facebook to launch Cartwheel, a new digital savings program. Beginning on Wednesday, Target is offering 700 new deals “with a social twist” — every time a user claims a deal, an automatic post is generated in their Newsfeed on Facebook. Consumers can find and share deals with friends on the social network, as well as redeem offers in store. Read →
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