Nearly 3 in 4 smartphone owners use their phone to get realtime location-based information, but only 18% use a geosocial service to “check in,” according to a new study by the Pew Research Center’s Internet & American Life Project. This means that, out of the general population, roughly 1 in 10 Americans use geosocial apps like Foursquare (up from 4% in 2011). Read →
Sure, everyone has heard of the “mommy blogger” phenomenon by now. But how are these moms engaging with social media and mobile on a daily basis? Three-quarters of U.S. moms are on Facebook, and moms make up more than one-third of Pinterest’s monthly audience. And moms are not only social – they’re also on-the-go: more than half of American moms are using social media via mobile device, according to new data from Nielsen. Read →
Out of those Americans who use both Facebook mobile and traditional Facebook.com, the greater share of their time is now being spent on Facebook’s mobile site and apps (441 minutes per month) vs. time spent on the traditional website (391 minutes per month), according to a new report from comScore. Read →
Six months after Google+ opened up to brands, 64 of the Interbrand Top 100 Brands are now on Google’s social network and overall activity is on the rise, with content engagement up 65% since February. Read more about brand engagement on Google+ and check out the #RLTM Scoreboard. Read →
Mobile social networking is booming: one-third of US consumers will log onto social networking sites via mobile devices at least once per month by 2014, according to new estimates from eMarketer. That’s nearly 43% of mobile phone users – and the vast majority of them will be using a smartphone to access social networks. Read →
How are companies using Facebook for Mother’s Day marketing strategies? Zales and 1-800-Flowers.com both consider the social network integral to their Mother’s Day advertising, though each brand uses Facebook in a very different way. Read →
Internet use and social networking are exploding in Latin America. Internet users in Brazil, Colombia, Mexico and Argentina are spending more time online than the worldwide average, and Facebook has a regional user penetration of 84% in Latin America, according to a December 2011 study by comScore. Read →
On March 30th, all brand pages were switched over to Facebook’s timeline format. How has this affected brand engagement? A recent Simply Measured study examined 15 brand pages that adopted Timeline early, and found that average engagement (comments and likes) on brand posts rose an impressive 46% in the three weeks immediately following the switch. However, this doesn’t tell the whole story. Read →
Women’s Health magazine is planning to take advantage of the “social” aspects of the upcoming 2012 London Olympics with a “Twitter Takeover” issue for July/August. Women’s Health publisher Laura Frerer-Schmidt told AdWeek: “We wanted to cover the Olympics in a different way than many sports brands would.” How will Women’s Health use a print magazine to get readers to engage on Twitter? Read →
Online retail sales from mobile devices have doubled in the last year, increasing from 5.5% in December 2010 to 11% in December 2011, according to IBM. And the rate of growth has remained steady through the first quarter of 2012, increasing to 13.3% from 7% last year. A whopping 79% of US smartphone and tablet owners have used their mobile devices for shopping-related activities. Read →
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