Author Archives: Marissa McNaughton

About Marissa McNaughton

Marissa was tricked into working for Modern Media by a Facebook message promising her an iPad. She facilitates all things community for Modern Media and is an editor for The Realtime Report. When not at work, Marissa can be found surfing, outdoors, or teaching yoga throughout the East End. Previously, she worked in event planning and philanthropy for The Nature Conservancy, and as General Manager of the Hamptons Shakespeare Festival, a grassroots non-profit theater in Montauk. Marissa grew up on Long Island and now lives in Montauk, NY. She graduated with a BA in English & History from Yale University.

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare:
Facebook Messenger

Facebook

  • Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before. (TechCrunch)
  • Facebook gives up on Gifts – Facebook is shutting down the remainder of its Gifts service, which allowed users to send digital gift cards to friends; the shutdown is effective August 12th (re/code)
  • Bet you didn’t notice this tiny but revealing Facebook design change – the globe notification icon at the top of Facebook’s navigation bar now looks different depending on where users are logging in; Americans see North and South America, while users in Asia, Africa and Europe see an icon of the Eastern Hemisphere (Quartz)

Twitter

  •  Twitter testing easier-to-use hashtags – Twitter is testing a feature that will better organize hashtags; it adds an expanded label to some hashtag searches, giving the hashtags “a sense of legitimacy and order as related to a certain event or subject” (The Wall Street Journal)
  • Twitter acquires password startup Mitro – Twitter acquired small password security startup Mitro, with plans to keep the team but not the product; Mitro’s product will live on as an open source project (TechCrunch)
  • Twitter joins the deep learning party – Twitter acquired MadBits, a New York startup using “deep learning” to help computers “understand” images, an approach to artificial intelligence (re/code)

LinkedIn

Instagram

  •  Instagram launches one-touch photo and video messaging app Bolt outside the US – last week Instagram officially released its Snapchat competitor, standalone app Bolt, but only in Singapore, South Africa and New Zealand; the app is designed for lightning-fast, ephemeral one-to-one video and photo messaging” and came into the public eye after banner ads for the product were accidentally leaked on Instagram (TechCrunch)

new Foursquare logo

Foursquare

Any social media updates that we missed? Let us know in the comments below.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.32 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 271 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 197 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Twitter’s Q2 User Growth Exceeds Expectations, Tops 271 Million

Twitter Q2 results exceed expectationsTwitter recently announced its second quarter results for 2014, with both revenue and user growth surpassing analyst expectations. After two quarters in a row showing decelerating user growth, this quarter’s results offered great news for Twitter.

The number of Twitter’s monthly active users topped 271 million (higher than the 267 million expected by analysts), for a year-over-year growth of 24%. Mobile monthly active users rose 29% to reach 211 million.

Timeline views were also on the rise, with 173 billion views, up from 157 billion in Q1.

Twitter’s sales more than doubled, reaching $312.2 million (earlier projections expected this number to be only around $282.8 million.)

What helped boost revenue and increase user growth? According to Twitter, new tools (including several centered around the World Cup) and new user profiles helped to engage users, as well as added capabilities for advertisers both in the U.S. and internationally.

Mobile advertising was responsible for a significant chunk of advertising revenue (81%), and international revenue more than doubled.

Twitter CEO Dick Costolo said Twitter’s reach is even larger than the number of monthly active users: “The size of our audience on our owned and operated properties is two to three times that of just our monthly active user base, which we believe ranks us among the top 10 largest digitally connected audiences in the world.” (Bloomberg)

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine:

Facebook Mentions app

Facebook

Twitter

Foursquare

Tumblr

YouTube

Any social media updates that we missed? Let us know in the comments below.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 195 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Global Ad Spending on Facebook Increases Over 50%

Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.”

The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time.

The results are presented via an infographic from Kenshoo, based on 400 billion impressions, 4.5 billion clicks and €1.85 billion in advertiser spend through the Kenshoo platform.

Kenshoo infographic

Facebook ad spending increases over 50% [Kenshoo]

“The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising. Meanwhile search marketing continues to deliver steady returns,” said Justin Thorne, regional marketing director for EMEA at Kenshoo.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine:

Facebook

FbStart

Twitter

Vine

Any social media updates that we missed? Let us know in the comments below.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 193 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Faster Growth Predicted For Twitter

World Cup tweets may help fuel faster growth for TwitterA new report from Evercore predicts a “strong possibility” that Twitter’s growth will speed up in the second quarter of this year, helped by millions of tweets from the 2014 World Cup.

Back in April, Twitter had reported 25% growth in the first quarter of 2014, a drop from the 30% growth rate of the previous period.

“Easing user growth comparisons, combined with strong engagement driven by the World Cup in June, lead us to expect domestic user growth re-acceleration,” said Ken Sena, an analyst at Evercore (Bloomberg). This prediction has also fueled an uptick in stock prices, although Twitter stock is still down 35% so far this year.

How much will the buzz around the World Cup help fuel Twitter’s growth?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, YouTube and Foursquare:
Twitter logo SM

Twitter

YouTube logo

YouTube

Foursquare app

Foursquare

  • Foursquare to begin charging fees – Foursquare will begin charging some businesses for access to its database of restaurants, shops and venues as a way to monetize data gained from years of check-ins; Foursquare is looking to the heaviest users of its data to either pay fees or offer services in return (The Wall Street Journal)

Any social media updates that we missed? Let us know in the comments below.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 192 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Twitter Sees Over 300 Million Tweets About #WorldCup (And Counting)

Twitter recently announced that in the first 15 days of the World Cup tournament, there have been over 300 million tweets related to #WorldCup. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics.

#WorldCup Tweet Volume - Twitter data

Here are more fun Twitter facts around the #WorldCup:

  • the opening match between Brazil and Croatia drove the most Twitter conversation, with 12.2 million tweets
  • the most-tweeted moment was Brazil’s Marcelo scoring on team’s own goal
  • the most-mentioned players are Argentina’s Lionel Messi and Brazil’s Neymar Jr.
  • #USA and #BRA are the most used hashflags so far

Hashflags during World Cup 2014 [Twitter data]

Have you been tweeting about the #WorldCup?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 190 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

World Cup Day One Draws More Than 58 Million Facebook Users

Facebook interactions for World CupDuring the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network.

AllFacebook reported the “top five social moments” from Thursday:

  • Neymar scores Brazil’s first goal to tie the match
  • Neymar gives Brazil a 2-1 lead on a penalty kick following a controversial foul call
  • the final whistle
  • Oscar scores in extra time to give Brazil a 3-1 lead
  • An own goal by Marcelo gives Croatia an early 1-0 lead

Who was responsible for most of these social interactions? World Cup interactions on Facebook were dominated by males in the 18-24 age group, followed by men 25-34.  Women ages 18-24 came in third, followed by women 25-34.  An older male demographic (men 35-44) rounded out the top five demographic groups participating in World Cup action on the social network.

Were you commenting on social networks during the first World Cup game?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
  • Twitter Icon
  • Facebook Icon
  • Goolge Plus
  • Email Signup
  • Rss Icon