A recent study measured tweets throughout the African continent to create the first comprehensive report on Twitter use in the region. Reviewing more than 11.5 million location-tagged tweets and conducting a survey of the region’s 500 most active Twitter users, “How Africa Tweets” revealed that South Africa has the most prolific tweeting on the continent, with more than 5 million tweets posted in the last quarter of 2011. Read →
Tumblr CEO David Karp revealed new statistics about the blogging platform’s continued growth at this week’s Digital Left Design conference. Tumblr now has 15 billion impressions monthly and an audience of 120 million people, according to a sound clip from the event. Also check out the latest social network stats on the #RLTM Scoreboard. Read →
A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at how marketers can tailor their efforts to the “cultural nuances” of a population with unique digital behaviors. Read →
A new report by L2 measures the mobile competence of the top 100 “iconic prestige brands” with Sephora emerging as the winner. The report looked at mobile sites, apps, marketing, and innovation & integration for each brand, and grouped them into categories of genius, gifted, average, challenged or feeble based on the evaluation. Only 14 brands were classified as “gifted” or “genius” in the study results. Read →
With yesterday’s sensational headlines about a hashtag gone wrong, things weren’t looking so good for McDonald’s yesterday in the world of social media. But was all the hype justified – did the #McDStories really spiral out of control with negative backlash? This morning I spoke with Rick Wion, McDonald’s Director of Social Media, to look at the facts behind this Twitter campaign, and to see what lessons social media managers can learn from the #McDStories Promoted Trend. Read →
This year’s Super Bowl XLVI, hosted by Indianapolis, will feature a social media command center for the first time in Super Bowl history. Opening today and running through the Super Bowl on Feb 5, the command center will monitor digital fan conversations via Facebook, Twitter and other social platforms. Read →
Having the right ‘voice’ is key to establishing an effective and engaging brand presence in social media. But what about when your corporation needs multiple voices – for distinct products with their own respective fan bases? Hershey’s provides a great example of this – North America’s largest chocolatier has Facebook pages for many of its brands, including Hershey’s Syrup, Hershey’s Kisses, Jolly Ranchers, Reese’s and more. Read →
Larry Page just announced that Google+ has reached 90 million users – but how many of them are active users? Read about Google+ growth and check out the latest social networking stats on the #RLTM Scoreboard. Read →
A new report from the CMO Council asks customers and marketers what it means when a customer ‘likes’ a brand online. Not surprisingly, these two groups had somewhat different ideas about why customers choose to ‘like’ or engage with a brand online. Read →
Audi is running a new promotion on Foursquare, where fans can check into ski resorts to unlock the new ‘Audi Winter Ride’ badge and gain 20% off “anything in the Audi collection.” The campaign is designed to encourage Audi’s presence on Foursquare and engage potential Audi consumers in the right market. Read →