The social media world is still buzzing over Yahoo!’s recent acquisition of Tumblr. What were the motivations behind the acquisition? Research from comScore poses one possible explanation: Read →
To mark its 90th anniversary with a social media splash, advertising agency Young & Rubicam is “orchestrating a big social media frenzy” on the big screen in Times Square. Live today (Thursday, May 23rd) from 2-3:30pm, the agency is asking people to tweet and offer their definition of what “#advertising is…” Read →
Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →
Twitter’s short video app, Vine, is rapidly becoming popular with brands. Dunkin’ Donuts is the latest major brand to use Vine for a marketing campaign, encouraging fans to participate in the “Running on #IceDD” contest by posting their own six-second Vine videos. Read →
This Monday marked YouTube’s 8th birthday. To celebrate, the company revealed some big stats – and applauded its viewers – in a blog post: Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Google+, Twitter, Pinterest and Tumblr: Read →
A new report from Global Web Index found a rise in active engagement across all social platforms worldwide, with Twitter experiencing the fastest growth. Read →
New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive coupons or deals through social networking. Read →
Last week Vine celebrated its 100-day birthday, and new research from Unruly lays out the top metrics for the mobile video app, showing strong engagement for Twitter’s video platform. Check out the highlights here: Read →
Social media users with a high Klout score have a new perk available: those with a score of 55 and above can qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports. This is one of the latest additions to Klout’s “perks” program, introduced back in 2010, which offers rewards to those with high Klout scores and/or social “influence” in a particular area. Read →
