21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Read →
Next week’s Realtime Marketing Lab is all about learning about the latest realtime marketing tools and strategies. Got it. But it’s also an incredible opportunity for you to expand your network and connect with other professionals who are just as passionate about being on the cutting-edge of the latest marketing trends as you are. Read →
At Realtime Marketing Lab, Chris will deliver a session titled ‘Beyond Realtime Marketing: Become A Realtime Brand.’ Instead of figuring out how to convert fans into fan-ambassadors or fan-advocates, he will tell us how to turn them into fan-designers. He’ll share the results from the latest brand hackathon that he’ll be hosting in Las Vegas the weekend before the event. He will push us to go beyond realtime marketing, and challenge us to figure out how we can start thinking like true realtime brands. Read →
Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A content strategy that lets you curate and manage dynamic streams of content. Connecting with communities that are distributed across many different platforms. Platforms and strategies to engage fans and turn them into brand advocates. An organizational structure that makes it possible for employees (and customers) to collaborate across functional areas to serve customer needs.
These are all components of an overall realtime marketing strategy, and you’ll be able to see tools that power all of these activities at our Realtime Marketing Lab on October 14. You’ll see case studies from brands that are powering innovative realtime marketing campaigns, and you’ll hear how senior marketing executives from leading brands evaluate the latest realtime marketing technologies.
But at the end of the day, why are we doing all of this hard work? It’s because realtime marketing is an opportunity to build real relationships. Read →