A team of researchers led by Humboldt State University Dr. Monica Stephens of Humboldt State University (HSU) have released the results of a year-long study identifying the geographic origins of hate speech on Twitter in the U.S. Using the Google Maps API, the team has overlaid the data with a county-level analysis to show the distribution of hate speech on Twitter across the country via an interactive map. Read →
Internet Media Labs today announced the launch of oneQube SmartStream, a free Twitter chat platform designed to support the hundreds of active Twitter chats that were rocked by this week’s news about the imminent demise of TweetChat, a popular chat client that will soon stop working as a result of Twitter’s latest API changes. The SmartStream team says their platform is fully compatible with the new Twitter API rules. SmartStream is part of the oneQube SocialRM platform, which is currently in private beta. Read →
When I first started writing about contextual influence measurement tools, the key advantage they had over personal influence measurement tools like Klout is that they measured influence in the context of a specific topic. Today we’re seeing a whole new generation of tools and platforms that take it even further by letting marketers see not just the individuals who are influential in a given topic, but to understand the whole community of relationships around that topic.
Today, Traackr, one of the most mature contextual influence measurement platforms, introduces something it calls Influencer Network Analysis (INA), a new capability that allows marketers to see how influence travels to and from an individual influencer. Read →
PeopleBrowsr today announced that it has settled its lawsuit against Twitter to prevent Twitter from blocking PeopleBrowsr’s access to the Twitter firehose of data. As a result of the settlement, PeopleBrowsr will maintain firehose access through the end of the year, and then transition to accessing Twitter data via one of the authorized data resellers. Read →
Social media has leveled the playing field for marketers at businesses of all size to connect directly with customers. And small, local businesses are seeing the benefits. According to Dan Levy, Director of Small Business at Facebook, there are now more than 2 billion connections between local businesses and people on the platform. The scale of the network that local businesses have built is astounding. Read →
Schmap today announced the release of Demographics Pro, a new service that offers detailed profiles of the audiences that follow Twitter individual accounts or who engage around specific hashtags or keywords. The service provides demographic analysis that includes gender, age, marital and parental status, income, occupation, race, religion, language, likes and interests, and location by country/state/city. The service also looks at brand affiliations, including eat/drink at, shop at, dressed by and technologies used. Read →