Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →
What would happen if you put Pinterest and Twitter in a blender? The result might look something like SeeSaw, the new visual content discovery and curation tool developed by New York-based Internet Media Labs. Read →
Pinterest has doubled its number of daily unique visitors in just three months, from 2 million in January up to 4 million in March, according to an infographic released by social media marketer Tamba. Read more of the latest Pinterest stats, and check out the #RLTM Scoreboard. Read →
Last December, Twitter introduced a major redesign. One of the biggest features of that redesign was the new Discover tab, designed to position Twitter as a content discovery tool and make the platform more accessible for users who may be more interested in content consumption, as opposed to content creation. Just a few months later, Twitter has announced it is revamping the Discover feature to give users even more personalized recommendations. The company is also making some un-announced changes to its user interface. Read →
Ben & Jerry’s has been touring the country with a sampling program since the ’80s, with the original “Cowmobile.” Now, social media is playing an integral role in the ice cream giant’s latest sampling efforts – on the ’2012 Truck Tour’ – and boosting ROI. Read →
Facebook filed its amended S-1 statement this week, in which the company claims that, as of March 31, it now has 901 million monthly active users such users–up from the 845 million monthly active users it clocked as of December 31. If Facebook was a country, it would now be the world’s third-largest in terms of population, smaller only than India, China and the US. But what is a “monthly active user?” Danny Sullivan, in a very interesting analysis of Google+ user numbers (If Google’s Really Proud Of Google+, It Should Share Some Real User Figures), published a definition he received from a Facebook spokesperson: Read →
People want to be found. Among the key findings from this year’s just-released TNS annual Mobile Life study, which explores mobile use among 48,000 people in 58 countries: the majority of people around the world now recognize the value of sharing their location to benefit from a range of services. Access to location-based services is the mobile feature projected to grow the most on a global basis: 62% of those who don’t yet use the location-based services want them. Read →
Personal influence measurement tools are commonly used by communications firms to keep tabs on influencers with whom they are building relationships on behalf of their clients. But relying on Klout or Kred scores to identify the right influencers is not enough—these tools should be part of a balanced, integrated approach to understanding influencers, and identifying the right ones for your brand or your client. We spoke to Zoetica founder and PR veteran Kami Watson Huyse to get her take on how she uses personal influence measurement to build and manage relationships with the right influencers for her clients. Read →
What? How can a penetration rate be greater than 100%? It turns out that, when it comes to mobile, a high penetration of subscribers does not necessarily translate into a high penetration of users. Which means that, in Latin America, where subscriber penetration is currently already at 109%, there’s plenty of room for even more growth. Read →
Gatwick Airport has been using Twitter to keep passengers informed with realtime updates during disruptive weather and flight delays, as well as updates on everyday airport activity. This week, the airport’s Twitter account, @gatwick_airport, became the first UK airport to be recognized by Twitter as a verified account, receiving, as a spokesperson put it, “Twitter’s ‘blue tick’ of authority.” Read →
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