KLM Royal Dutch Airlines today announced that it would begin displaying its social media team’s live response time in the header of its Twitter account and on the customer support page at KLM.com. It will also be visible on KLM’s global Facebook page shortly. Read →
Next week’s Realtime Marketing Lab is all about learning about the latest realtime marketing tools and strategies. Got it. But it’s also an incredible opportunity for you to expand your network and connect with other professionals who are just as passionate about being on the cutting-edge of the latest marketing trends as you are. Read →
At Realtime Marketing Lab, Chris will deliver a session titled ‘Beyond Realtime Marketing: Become A Realtime Brand.’ Instead of figuring out how to convert fans into fan-ambassadors or fan-advocates, he will tell us how to turn them into fan-designers. He’ll share the results from the latest brand hackathon that he’ll be hosting in Las Vegas the weekend before the event. He will push us to go beyond realtime marketing, and challenge us to figure out how we can start thinking like true realtime brands. Read →
Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A content strategy that lets you curate and manage dynamic streams of content. Connecting with communities that are distributed across many different platforms. Platforms and strategies to engage fans and turn them into brand advocates. An organizational structure that makes it possible for employees (and customers) to collaborate across functional areas to serve customer needs.
These are all components of an overall realtime marketing strategy, and you’ll be able to see tools that power all of these activities at our Realtime Marketing Lab on October 14. You’ll see case studies from brands that are powering innovative realtime marketing campaigns, and you’ll hear how senior marketing executives from leading brands evaluate the latest realtime marketing technologies.
But at the end of the day, why are we doing all of this hard work? It’s because realtime marketing is an opportunity to build real relationships. Read →
Branderati builds long-term relationships with brand influencers by recruiting advocates from an existing community of engaged influencers, empowering them to personalize and share exclusive content about your brand, and then rewarding them by celebrating their contributions. Read →
Earlier this month, Triberr unveiled an influencer marketing campaign service that lets brands recruit bloggers and then reward them for participating in campaigns. The service is differentiated from other influencer marketing platforms in several ways. Here’s what really sets it apart: because it is built on Triberr’s technology for connecting bloggers into collaborative groups (“tribes”) in which bloggers agree to share each other’s content, campaigns that run on the new Triberr service have the potential to create an instant community of mutually-supportive brand ambassadors. Read →
It’s time for a new kind of social media conference: fun, hands on, focused on tools and their business value. We’re announcing our next event: the Realtime Marketing Lab, to take place on October 14 at the Altman Building in New York City. Explore the latest realtime tools and technologies, get up to speed and connect with other marketing and social media experts across industries. Read →