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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

Social Media Pop Up Barber Shop

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. Read →

Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

ALS #IceBucketChallenge Goes Big on China's Weibo

On China’s Weibo platform, over 1.58 million users have talked about #IceBucketChallenge, and a total of 1.43 billion people have viewed posts about the topic. Read →

Realtime Marketing: How To Plan For The Moment

realtime marketing: seize the moment

When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. But how do you plan for that viral moment — and what are the risks of not doing so?
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

solving media fragmentation in b2b markets

The pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process. Welcome to the era of media sprawl. Read →

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

Mobile Video on the rise

21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Read →

Will Pinterest Go Public?

Will Pinterest Go Public?

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. That’s right; a hotly-anticipated IPO seems […] Read →

The Friday Hangout With Tonia Ries: The Evolution Of Realtime Marketing

Tonia Ries talks Realtime Marketing on The Friday Hangout

I had a chance to participate in today’s Friday Hangout, a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going. Read →

KLM Now Displays Social Media Customer Service Response Time

KLM To Launch 'Social Seating' Service

KLM Royal Dutch Airlines today announced that it would begin displaying its social media team’s live response time in the header of its Twitter account and on the customer support page at KLM.com. It will also be visible on KLM’s global Facebook page shortly. Read →

Realtime Marketing Lab: Get In The Meeting Zone With Our Help Desk, Sandbox, And The Trendr Official #RLTM Networking App

#RLTM Realtime Marketing Lab

Next week’s Realtime Marketing Lab is all about learning about the latest realtime marketing tools and strategies. Got it. But it’s also an incredible opportunity for you to expand your network and connect with other professionals who are just as passionate about being on the cutting-edge of the latest marketing trends as you are. Read →

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