On China’s Weibo platform, over 1.58 million users have talked about #IceBucketChallenge, and a total of 1.43 billion people have viewed posts about the topic. Read →
When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. But how do you plan for that viral moment — and what are the risks of not doing so?
The pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process. Welcome to the era of media sprawl. Read →
21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Read →
This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. That’s right; a hotly-anticipated IPO seems […] Read →
I had a chance to participate in today’s Friday Hangout, a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going. Read →
KLM Royal Dutch Airlines today announced that it would begin displaying its social media team’s live response time in the header of its Twitter account and on the customer support page at KLM.com. It will also be visible on KLM’s global Facebook page shortly. Read →
Next week’s Realtime Marketing Lab is all about learning about the latest realtime marketing tools and strategies. Got it. But it’s also an incredible opportunity for you to expand your network and connect with other professionals who are just as passionate about being on the cutting-edge of the latest marketing trends as you are. Read →
How can you make it possible for your team to adjust content and messages during a live event, for instance, or in response to changing customer conversations? That’s the problem that Wayin solves. Its Wayin Hub platform is an easy-to-use tool that allows brands and publishers to integrate social media feeds with their own brand assets, and then display those branded feeds online, at an event venue, or even on the air. The company is one of only 26 Twitter Certified partners, and its clients include the nation’s largest corporations, sports teams and agencies. Read →
Customer, influencer and fan engagement now happens in realtime. Customers expect a 24-hour response time to inquiries they post on social networks, brands from Oreos to the USTA are using realtime marketing strategies to amplify their message, and companies such as Xerox are using realtime analytics to manage and measure the perception of their brand. But how can you possibly manage all of these realtime interactions, at scale, and integrate them with your broader marketing strategies?
The good news: in the last 6 to 12 months, realtime marketing technologies have become far more sophisticated, bringing the ability to listen to large volumes of unstructured data, make sense of far-reaching conversations around your brand, respond with personalized content and manage the engagement of customers, influencers and fans. Read →
Tags: analytics, Attentive.ly, content curation, Dachis Group, engagement, Evergage, fan activation, GroupHigh, influencer marketing, inPowered, Insights, Internet Media Labs, listening tools, Mass Relevance, Punchtab, Raynforest, realtime content, Tellagence, Traackr, Trendr, Wayin Hub