HootSuite and PeopleBrowsr have a new competitor: Gremln formally launched its social media management platform this week, and it includes several unusual features that you may want to check out. In addition to being a feature-rich, user-friendly integrated management, scheduling and collaboration platform, Gremln offers some unique analytics features that let you track your social media activity directly to a web site landing page. Read →
According to Facebook’s SEC filings this week, the site now has over 845 million active monthly users. Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. Read →
Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive. Read →
According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season. Read →
Yesterday Twitter wrote an unsigned blog post. It said that in order to gain access to large markets, it will henceforth cooperate with governments to censor user content within those countries.
Alas, Twitter did not say it so succinctly as that. They started out with a bit of philosophical butter to salve the corporate conscience. Read →
When a social media platform becomes the latest shiny new thing, they often have trouble scaling to meet the demands of rapidly accelerating numbers of users. Pinterest, the white-hot platform that has many marketers experimenting with visual curation, is no exception, with users reporting periodic outages over the last few weeks. The site hasn’t yet added its own version of Twitter’s popular Fail Whale, but today users noticed that something had been taken down: the Pinterest search box. Read →
For those of us who work with social media every day it is easy to forget that, when it comes to enterprise social media adoption, many companies are still on the learning curve. A new research report released by InformationWeek shows that the majority of enterprise users have deployed internal social networks, but are struggling to get employees to use them. 27% do not have any kind of external corporate presence on a social network, only one in four have a policy for responding to customer complaints on Facebook or Twitter, and one-fourth block employee access to the major external social networks. Read →
If you’re going to start a Twitter war on behalf of your brand, you’d better make sure you have some key weapons in your arsenal: a simple, easy-to-understand story, a fair and just cause, and an army of fans ready to fight for you. Yesterday, Walgreens started a Twitter war with Express Scripts, a prescription drug insurer–around a fairly complicated issue. Did fans show up for the fight? Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories to watch in 2012 include the intersection of social, local and mobile, the changing role of marketers, privacy issues, and the elusive social media ROI… Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories on social media in 2011 include the Arab Spring, Weinergate and social TV… Read →