Home > Articles by: Tonia Ries

Cause Marketing: Using Pinterest to Tell the Story

Posted on January 11, 2012 by Tonia Ries | 32 comments

Pinterest has been seeing a lot of buzz lately, catching the attention of brands such as Etsy, Lands End and Real Simple and others. The service is a virtual pinboard: users can create boards around different themes or topics and then pin images to those boards. Other users can follow boards, comment on pinned images or re-pin them to their own boards. It’s highly addictive, fun and visually engaging.

Essentially, Pinterest is about visual content curation. It’s the perfect place to tell an engaging story and get people involved in that story. Which is why it’s a great platform for cause marketers. Read →

Posted in: Blog, Realtime Tools, Social Media Case Studies

Tags: Cause Marketing, lung cancer, non profit, Pinterest, product development, sock monkeys

Ethics in the Age of Social Media: What Kind of a Future Are We Building?

Posted on December 20, 2011 by Tonia Ries | 15 comments

Social Media Ethics: Privacy, Digital Identity, Power and Control

Technology in the age of social media is creating new types of relationships that didn’t exist before. And it is creating new ethical challenges about which the social media industry as a whole should be leading the debate–but is not. Read →

Posted in: Blog, Insights

Tags: data transparency, digital identity, do the right thing, intellectual property rights, privacy, social media ethics

Appinions Introduces the “Influence Gap” Report to Identify Your Missing Brand Buzz

Posted on December 16, 2011 by Tonia Ries | Post a comment

In the coming months the conversation about online influence measurement will expand from a focus on user-scoring to a broader understanding of how to manage influence relative to a specific brand or conversation. One of the pioneers in this industry is Appinions, is introducing a new feature, the influencer gap report, designed to answer the question: “Who should be talking about you–but isn’t?” Read →

Posted in: Blog, Realtime Tools

Tags: Appinions, brand buzz, brand chatter, influence measurement, influence measurement tools, influence metrics, Klout, Kred, PeerIndex, Traackr

Twitter Brand Pages: How the First 20 Brands Are Using Them (Full Gallery)

Posted on December 9, 2011 by Tonia Ries | 9 comments

Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →

Posted in: Blog, Social Media Campaigns

Tags: American Express, Best Buy, Bing, Chevrolet, Coca Cola, Dell, Disney, General Electric, Heineken, Hewlett-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, NYSE Euronext, Paramount Pictures., pepsico, Staples, Subway, Twitter, Twitter Brand Pages, Verizon Wireless

#NewTwitter: 6 Reasons I Like Twitter’s New Design

Posted on December 9, 2011 by Tonia Ries | 2 comments

#NewTwitter: here are the top 5 reasons I like it. What do you think?

With yesterday’s launch of a major redesign, Twitter has managed to do something that it hasn’t done since it originally launched as a simple mass text messaging service: create a user-friendly, appealing web-based experience. It’s also clear that Twitter has not only found a business model (more on brand pages in a separate post), it has also found a way to articulate its value proposition to users. Here are the top reasons I like #NewTwitter. What do you think? Read →

Posted in: Blog, Realtime Tools

Tags: #Discover, #NewNewTwitter, #NewTwitter, embeddable tweets, Twitter, Twitter keyboard shortcuts, Twitter redesign

Influence Measurement Tools: A Big Topic (Announcement & Request for Help!)

Posted on December 7, 2011 by Tonia Ries | 24 comments

Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →

Posted in: Blog, Realtime Tools

Tags: Appinions, influence, influence measurement tools, influence metrics, Klout, Kred, marketing, PeekYou, PeerIndex, PR, privacy, social media metrics, Spot Influence, Traackr, TweetLevel

Social Event Ticketing Platform Rewards Fans for Influencing Sales

Posted on November 23, 2011 by Tonia Ries | 3 comments

We recently wrote about Fanrank, a Facebook app designed to reward fans for influencing their peers. Last week saw the formal launch of FanFueled, another company designed to reward fans for sharing information with their peer group, but with a transaction-based twist. Read →

Posted in: Blog, Realtime Tools

Tags: Eventbrite, events, events marketing, FanFueled, fanrank, fans, influence, promotions, social ticketing

Daily Deals API Lets You Mix Up Custom Offers. In Realtime.

Posted on November 1, 2011 by Tonia Ries | Post a comment

Daily Deals offers, delivered in realtime, to mobile customers who have expressed a need. Does it get any better?

If you can get the right offer in front of the right prospect at the right time–when they’ve expressed an interest–you’re delivering real value to that prospect and they are much more likely to become a customer. So when I saw an announcement last month that two companies had partnered to create Daily Deals promotions that were based on realtime Twitter conversations, I was intrigued. Imagine if I post a tweet saying “I’m looking for a restaurant,” and I immediately receive an offer for a 50% coupon at a local Italian place? Now that’s realtime marketing. Read →

Posted in: Blog, Realtime Tools

Tags: coupons, daily deals, loyalty programs, mobile, offers, promotions

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Posts by Tonia Ries

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Cause Marketing: Using Pinterest to Tell the Story

Appinions Introduces the “Influence Gap” Report to Identify Your Missing Brand Buzz

#NewTwitter: 6 Reasons I Like Twitter’s New Design

Daily Deals API Lets You Mix Up Custom Offers. In Realtime.

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