We recently wrote about Fanrank, a Facebook app designed to reward fans for influencing their peers. Last week saw the formal launch of FanFueled, another company designed to reward fans for sharing information with their peer group, but with a transaction-based twist. Read →
Klout has made some concrete changes to protect the privacy of unregistered users. The company is no longer creating profiles or scores based on unregistered Facebook users, and has removed any that were created from the system. Are these changes enough to address users’ concerns about privacy? Read →
Content curation is the process of finding, organizing and sharing information that adds value to, and encourages engagement with, the audience you are hoping to influence. A content curator, like a museum curator or a D.J., brings their taste and Point of View (POV) to the curation. As a curator, your goal is to build a community that finds value in the nuggets you have assembled in multiple formats, around a key topic in your target’s interest graph. Read →
If you can get the right offer in front of the right prospect at the right time–when they’ve expressed an interest–you’re delivering real value to that prospect and they are much more likely to become a customer. So when I saw an announcement last month that two companies had partnered to create Daily Deals promotions that were based on realtime Twitter conversations, I was intrigued. Imagine if I post a tweet saying “I’m looking for a restaurant,” and I immediately receive an offer for a 50% coupon at a local Italian place? Now that’s realtime marketing. Read →
Last week, Klout began creating new user profiles and scores based on data pulled from Facebook. This means that, if you have your Facebook account linked to your Klout profile, you will start seeing your Facebook friends and family (including kids as young as 13) appear in your Klout influence network, with Klout scores assigned to them–something which has raised major privacy concerns. But there’s another issue, and one that is very serious for any company that is using Klout scores to inform business decisions (like hotel perks, customer service triage, blogger outreach, hiring or grading decisions decisions (video at 3:17)): the new system is creating duplicate accounts for the same individual — with different Klout scores. Read →
Klout is creating profiles for people you’re connected to on Facebook. People like your mother-in-law, and your kids. Here’s the scoop. Read →
There are several companies competing to be the leader in measuring influence, and many agencies and brands trying to figure out how useful those metrics are, and how to best incorporate them into their targeting and their campaigns. But what if, instead of measuring the influence of strangers and then trying to convert them into fans, you could do something even more effective: get people who are already fans, and give them the tools to become more influential.
That’s the idea behind Fanrank, a new Facebook app that rewards brands for spreading the word about your brand on Twitter and on Facebook. Read →
Last Saturday, a group of protesters from the Occupy Wall Street movement entered a Citibank branch in New York City, reportedly to close their accounts. About 40 minutes later, 23 or 24 of them had been arrested by the New York City police. The story quickly went viral: ”In the stupidest public relations move in history, #Citibank had customer arrested for closing their accounts” reads the tweet that is re-posted by hundreds of people. Two days later, a video showing some of the arrests taking place has been viewed by nearly 150,000 people.
Can you spell PR nightmare? So what do you do? Read →
After several years of holding social media conferences, publishing books and unleashing thousands of social media consultants on the world, we are an industry that does not command respect as a business discipline. 73% of CEO’s think marketers lack business credibility, and most CMOs are sadly under-prepared to leverage social media as a platform. In the past 5 years, hundreds of millions of consumers have shifted a significant amount of their time to social media-based activities. And yet business leaders don’t see how that will affect their bottom line, or what they should do about it.
Here’s why. Read →
67% of mobile users agree that location-based coupons are “very convenient and useful” according to a recent survey of 348 smartphone and tablet users conducted by Prosper Mobile Insights, 42% of whom have used their smartphone or tablet as a coupon–scanning a bar code from their screen, showing a text message or promo code to a cashier, etc. That’s in spite of the fact that 45% of respondents agreed that they were “concerned about security issues and my location being tracked.” Read →