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Internship: Blog For The Realtime Report

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The Realtime Report is looking for an intern to help research and write blog posts, curate content and take on a variety of community management activities this summer, from June – August 2013. Read →

Social Networking Stats: Instagram Tops 100 Million Active Users, #RLTM Scoreboard

Instagram Tops 100 Million Active Users

Despite recent outcry over the platform’s changing terms of service, Instagram’s growth has continued, now reaching 100 million active users (those who log on at least once per month.) Read →

The 5 Elements Of Successful Influencer Marketing Programs

Launch your own influence marketing program with these 5 steps

Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs.

So what are the elements that actually make up an influencer marketing program? Read →

Introducing The Realtime Report’s Guide to Influence Measurement Tools

The Realtime Report's Guide to Influence Measurement Tools

The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →

Crisis Communications: Will Carnival Maintain Social Media Silence About The Costa Allegra, Too?

Carnival's Social Media Fail

The grounding of the Costa Concordia cruise ship last month was a public relations nightmare for Carnival Cruise Corp., and the public did not hesitate to voice their opinion on social media channels. After the first few days, Carnival made the decision to go silent on social networks. Was Carnival right or wrong to pause the conversation – and will they try a different strategy moving forward? We’re about to find out: news outlets are reporting another Costa cruise ship adrift – without power – off the Seychelles. How will the Carnival social media team handle this latest crisis? Read →

Social Networking Stats: Twitter Hits 500 Million, Pinterest Grows in Europe, #RLTM Scoreboard

Pinterest Growing Rapidly in Europe

Twitter hit 500 million registered users this week, and Pinterest is growing rapidly in Europe. Check out these stats and more on the #RLTM Scoreboard. Read →

Realtime Marketing: Teradata Combines Big Data and Social Data to Deliver Custom Offers

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What happens when big data meets data from realtime social media signals? Managed correctly, a realtime marketing program creates the opportunity to offer a unique, personalized value proposition to customers. That’s what Teradata wanted to demonstrate with its “Social Experience” program, which it ran during its recent user conference and saw a 20% participation rate from attendees, who received personalized offers from local merchants and exhibitors based on a combination of realtime social data and customer data. Read →

Mobile Commerce: App Lets Fans Order From Their Seats allows fans at sporting events to order concessions from their smartphone

Back in April, we covered @Msbeervendor, the Seattle Mariners’ SafeCo field vendor that allowed fans to tweet for beer — and have it delivered right to their seat. Now, not surprisingly, there’s an app for that. Mobile app will be unveiling a new set of features that enable users to order concessions at sporting events from their smartphones. Read →

Realtime Marketing: LocalResponse Spells Out the Rules for Doing it Right

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LocalResponse monitors realtime content and allows marketers to automatically message Twitter users based on that content–a platform that was recently surrounded by controversy around campaigns that it powered for some of its beta customers. Most notorious among these was a Toyota Camry Super Bowl promotion in which a series of verified accounts sent unsolicited @ messages to users who were tweeting with Super Bowl-related hashtags. According to LocalResponse co-founder and VP product Michael Muse, the company will no longer allow clients to run that type of campaign. Read →

21% of Employees Are Facebook Friends With Their Supervisor

21% of Employees Are Friends With Their Supervisor on Facebook

A recent study by strategic marketing firm Russell Herder examines the effect of Facebook on the relationship between  supervisors and employees.  Specifically, the survey looked at how age, gender and frequency of social networking usage influences the decision to connect (or not) with one’s supervisor online. The October 2011 online survey of nearly 1,000 U.S. […] Read →

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