HootSuite and PeopleBrowsr have a new competitor: Gremln formally launched its social media management platform this week, and it includes several unusual features that you may want to check out. In addition to being a feature-rich, user-friendly integrated management, scheduling and collaboration platform, Gremln offers some unique analytics features that let you track your social media activity directly to a web site landing page. Read →
According to Facebook’s SEC filings this week, the site now has over 845 million active monthly users. Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. Read →
Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive. Read →
There’s a lot of talk about first-mover advantage among social media pioneers. But sometimes it’s better to take your time, according to the folks at Vestas, the big Danish wind energy company. Read →
According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season. Read →
A recent study measured tweets throughout the African continent to create the first comprehensive report on Twitter use in the region. Reviewing more than 11.5 million location-tagged tweets and conducting a survey of the region’s 500 most active Twitter users, “How Africa Tweets” revealed that South Africa has the most prolific tweeting on the continent, with more than 5 million tweets posted in the last quarter of 2011. Read →
Tumblr CEO David Karp revealed new statistics about the blogging platform’s continued growth at this week’s Digital Left Design conference. Tumblr now has 15 billion impressions monthly and an audience of 120 million people, according to a sound clip from the event. Also check out the latest social network stats on the #RLTM Scoreboard. Read →
Yesterday Twitter wrote an unsigned blog post. It said that in order to gain access to large markets, it will henceforth cooperate with governments to censor user content within those countries.
Alas, Twitter did not say it so succinctly as that. They started out with a bit of philosophical butter to salve the corporate conscience. Read →
When a social media platform becomes the latest shiny new thing, they often have trouble scaling to meet the demands of rapidly accelerating numbers of users. Pinterest, the white-hot platform that has many marketers experimenting with visual curation, is no exception, with users reporting periodic outages over the last few weeks. The site hasn’t yet added its own version of Twitter’s popular Fail Whale, but today users noticed that something had been taken down: the Pinterest search box. Read →
A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at how marketers can tailor their efforts to the “cultural nuances” of a population with unique digital behaviors. Read →