Audi is running a new promotion on Foursquare, where fans can check into ski resorts to unlock the new ‘Audi Winter Ride’ badge and gain 20% off “anything in the Audi collection.” The campaign is designed to encourage Audi’s presence on Foursquare and engage potential Audi consumers in the right market. Read →
New research from Chadwick Martin Bailey looks at why customers scan QR codes and what they expect once they do so. According to the study, half of smartphone users have scanned a QR code at least once. Read →
For those of us who work with social media every day it is easy to forget that, when it comes to enterprise social media adoption, many companies are still on the learning curve. A new research report released by InformationWeek shows that the majority of enterprise users have deployed internal social networks, but are struggling to get employees to use them. 27% do not have any kind of external corporate presence on a social network, only one in four have a policy for responding to customer complaints on Facebook or Twitter, and one-fourth block employee access to the major external social networks. Read →
If you’re going to start a Twitter war on behalf of your brand, you’d better make sure you have some key weapons in your arsenal: a simple, easy-to-understand story, a fair and just cause, and an army of fans ready to fight for you. Yesterday, Walgreens started a Twitter war with Express Scripts, a prescription drug insurer–around a fairly complicated issue. Did fans show up for the fight? Read →
A new study by senior analyst Gregory Lyons at digital marketing firm iCrossing predicts that Facebook will reach one billion users (14% of the world’s population) in August 2012, and much of this growth will be fueled by developing countries such as India and Brazil. Also check out this week’s #RLTM Scoreboard with the latest social networking stats. Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories to watch in 2012 include the intersection of social, local and mobile, the changing role of marketers, privacy issues, and the elusive social media ROI… Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories on social media in 2011 include the Arab Spring, Weinergate and social TV… Read →
A study published this January by the American Journal of Tropical Medicine and Hygiene examined the progression of the cholera epidemic in Haiti following the earthquake in 2010. Looking at Twitter updates and online news websites, the study revealed that the disease outbreak could be reliably tracked – in realtime – through social media. Read →
Which regular TV shows (not special-event shows) garnered the most social media buzz from September through December 2011? Advertising Age partnered with social-media monitoring firm Trendrr to look at the social chatter from America’s top TV shows on both broadcast and cable networks. Read →
Pinterest has been seeing a lot of buzz lately, catching the attention of brands such as Etsy, Lands End and Real Simple and others. The service is a virtual pinboard: users can create boards around different themes or topics and then pin images to those boards. Other users can follow boards, comment on pinned images or re-pin them to their own boards. It’s highly addictive, fun and visually engaging.
Essentially, Pinterest is about visual content curation. It’s the perfect place to tell an engaging story and get people involved in that story. Which is why it’s a great platform for cause marketers. Read →