Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →
Mobile video – coupled with digital rewards – yielded impressive results in Conair’s recent mobile campaign. While many brands are still looking for the right way to delve into mobile, the hair styling appliance brand earned 800,000 views by offering consumers an incentive to view a mobile video ad. Read →
Outdoor clothing retailer SmartWool recently found success in mobile and social marketing by allowing fans to tell their stories as part of a holiday campaign. For the second year in a row, SmartWool ran their ‘Share the Joy’ campaign: fans pick Facebook friends that might appreciate SmartWool gifts, and if those friends are chosen, the original fan receives a SmartWool gift as well. The 2012 holiday campaign saw not only an impressive jump in entries, but also a huge increase in mobile and desktop daily likes. Read →
On Sunday, Expion, a social media management company, hosted a pop-up panel titled The Power of Microcontent and Marketing in the Moment. The panel offered a behind-the-scenes look at Oreo’s “dunk heard around the world,” and an entertaining and a fiery debate among panelists Bonin Bough and Gary Vaynerchuk. Read →
Toy car brand Hot Wheels recently created some excitement by testing out a Twitter-activated vending machine at the Canadian International Auto Show. Attendees simply had to visit the machine and tweet @HotWheelsCanada to receive a 1968 Chevy Camaro Hot Wheels. The clever idea not only “turned men back into boys,” but also led to a 3X increase in Twitter followers for @HotWheelsCanada. Read →
In response to the demand of Orabrush customers, the brand created a doggie version (Orapup) and tested it out on crowd-funding site Indiegogo.com. Then the brand did what it does best – created a viral video campaign for the new product, which has already garnered over 4 million views. Read →
MTV’s series “Teen Wolf” has announced the debut its third season on Monday, June 3 by igniting a “social media fan-frenzy” that allowed fans to uncover a Hashtagart Mosaic, produced by Hyperactivate.com, on the show’s Facebook page. Read →
Time Inc.’s Cooking Light site has seen impressive growth, with social media referrals and mobile playing a big part. Since its launch in February of last year, the mobile site has grown 106%. Social media referrals are now the #2 source of traffic for CookingLight.com, and “the brand has introduced new strategies to ensure these traffic numbers continue to grow.” Read →
When’s the last time you changed your password and updated your communications crisis plan?
This what the official Burger King Twitter account looked like at 11:30 ET the morning of February 18th. The hackers changed the name of the account to McDonalds, and replaced the Burger King logo with a McDonalds logo. The first tweet sent by the hackers read “We just got sold to McDonalds! Look for McDonalds in hood near you.” Read →
A recent campaign by Nails Magazine illustrates the power of Pinterest as a visual marketing tool. Focused on creative designs for nails, the magazine also runs a Nail Art Gallery site – a forum for nail technicians and salon owners to share nail designs and receive feedback in the form of viewer likes, comments, shares and pins. The brand made a first foray onto Pinterest to help generate traffic, and saw huge results in terms of pageviews and Pinterest followers. Read →
