Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →
On Sunday, Expion, a social media management company, hosted a pop-up panel titled The Power of Microcontent and Marketing in the Moment. The panel offered a behind-the-scenes look at Oreo’s “dunk heard around the world,” and an entertaining and a fiery debate among panelists Bonin Bough and Gary Vaynerchuk. Read →
When’s the last time you changed your password and updated your communications crisis plan?
This what the official Burger King Twitter account looked like at 11:30 ET the morning of February 18th. The hackers changed the name of the account to McDonalds, and replaced the Burger King logo with a McDonalds logo. The first tweet sent by the hackers read “We just got sold to McDonalds! Look for McDonalds in hood near you.” Read →
A recent campaign by Nails Magazine illustrates the power of Pinterest as a visual marketing tool. Focused on creative designs for nails, the magazine also runs a Nail Art Gallery site – a forum for nail technicians and salon owners to share nail designs and receive feedback in the form of viewer likes, comments, shares and pins. The brand made a first foray onto Pinterest to help generate traffic, and saw huge results in terms of pageviews and Pinterest followers. Read →