Gatwick Airport has been using Twitter to keep passengers informed with realtime updates during disruptive weather and flight delays, as well as updates on everyday airport activity. This week, the airport’s Twitter account, @gatwick_airport, became the first UK airport to be recognized by Twitter as a verified account, receiving, as a spokesperson put it, “Twitter’s ‘blue tick’ of authority.” Read →
TOMS Shoes recently launched its annual “One Day Without Shoes” campaign – meant to show the impact a pair of shoes can have on a child’s life – with a strong emphasis on social media by encouraging supporters to share their experiences with the #withoutshoes hashtag. AOL partnered with TOMS to help drum up online buzz before the event, and used social media analytics to rally consumers and as a way of sharing results. Read →
In November of 2011, Chevy used Klout to promote the Chevrolet Sonic compact car in five different cities, loaning the car to 130 consumers with a Klout score of 45 or above. The promotion target consumers influential in topics like music, technology, adventure and travel, and ran in Chicago, San Francisco, New York City, Atlanta and Dallas. The results? Read →
AMC’s “The Walking Dead” has fully embraced social media and turned the show into a “ratings slam dunk” for the network, as well as consistently topping Google and Twitter trends. How has AMC managed to create an “all-encompassing experience for people to watch the show and interact socially”? Read →
MTV’s U.S. Facebook page, combined with the Facebook pages for MTV’s U.S. shows, recently topped 100 million ‘likes’ in total. With nearly 90 million at the beginning of 2012, MTV has gained over 10 million ‘likes’ in a four-month period. What factors helped to fuel this rapid increase in the cable network’s popularity on Facebook? Read →
Pinterest is the hot new social media platform for brands. So how can a company get the word out to fans and customers that they have a presence on the social media “pinboard”? For Lowe’s, the answer was easy: use Facebook. Read →
Renault Mexico recently ran a digital campaign – for the debut of the brand’s new model, the Stepway 2012 – targeting younger consumers in Mexico City who were interested in buying their first car. The initiative centered around a contest located on the brand’s Facebook page, meant to engage potential consumers and generate leads with the contact information they provided. The campaign resulted in an impressive amount of unique visitors to branded content online, and a significant number of qualified leads. Read →
Does silence on social media ever work for a brand? Shortly after looking at Carnival’s choice to withdraw (temporarily) from social media following the Costa Concordia disaster, international accessories and jewelry retailer Claire’s tried a similar tactic. Faced with accusations of blatantly copying jewelry designs from UK-based independent designer Tatty Devine, Claire’s has chosen to largely ignore criticism flooding in on Facebook and Twitter. Read →
The grounding of the Costa Concordia cruise ship last month was a public relations nightmare for Carnival Cruise Corp., and the public did not hesitate to voice their opinion on social media channels. After the first few days, Carnival made the decision to go silent on social networks. Was Carnival right or wrong to pause the conversation – and will they try a different strategy moving forward? We’re about to find out: news outlets are reporting another Costa cruise ship adrift – without power – off the Seychelles. How will the Carnival social media team handle this latest crisis? Read →
What happens when big data meets data from realtime social media signals? Managed correctly, a realtime marketing program creates the opportunity to offer a unique, personalized value proposition to customers. That’s what Teradata wanted to demonstrate with its “Social Experience” program, which it ran during its recent user conference and saw a 20% participation rate from attendees, who received personalized offers from local merchants and exhibitors based on a combination of realtime social data and customer data. Read →
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