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Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

ALS #IceBucketChallenge Goes Big on China's Weibo

On China’s Weibo platform, over 1.58 million users have talked about #IceBucketChallenge, and a total of 1.43 billion people have viewed posts about the topic. Read →

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

PicCollage mobile icon

Bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. Take a look at a recent case study involving a user-generated contest on PicCollage, a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Read →

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

HTC One's Photo Sharing Billboard Contest

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “The Most Beautiful Smartphone campaign” over the holiday season. In an 11 week period, HTC One saw over 54,000 photos shared from consumers in five countries: the US, UK, China, Hong Kong and Taiwan. Read →

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

American Apparel Twitter

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog, American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.

Why does Twitter work so well for American Apparel? Read →

Top Social Media Campaigns in 2013


What were the best social media campaigns in 2013? From Oreo’s ‘Dunk in the Dark’ tweet at the Superbowl to Anchorman’s Ron Burgundy as a Dodge car salesman, there’s been plenty to choose from. Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Read →

Virgin Atlantic Seeks #RedHotReporter for NFL International Series


Virgin Atlantic, sponsor of the annual NFL International Series Game in London, is once again searching for a new #RedHotReporter – a young media personality with a passion for football and the social media chops to tweet about the journey and the game, from the @Virgin_Atlantic account. Read →

Johnson & Johnson #EyePledge: Selfies For A Good Cause

Johnson & Johnson #EyePledge

Selfies aren’t just the product of self-love or admiration; a new campaign from Johnson & Johnson is turning them into a form of donation. The brand’s new “Take the #EyePledge” campaign is meant to educate participants (and their social connections) about the the importance of eye exams, and to raise funds for Sight for Kids, a nonprofit that provides eye exams for needy children. Read →

Measuring Brand Sentiment in Realtime: NetBase Analyzes Dr. Pepper’s Man-Friendly Campaigns

sentiment analysis of Dr Pepper Ten integrated campaigns

Dr. Pepper had a social media image problem in 2011 after its controversial “Not for Women” campaign. How did the brand manage to turn sentiment around and convince consumers it wasn’t a sexist soda manufacturer? Social intelligence firm NetBase uses Dr. Pepper as a case study, analyzing social sentiment around two campaigns to show which messages work for the brand and resonate with consumers. Read →

The Yelp Effect: How Can You Respond To A Negative Review?

Managing Your Brand on Yelp: Los Perros Locos

When it comes to managing a brand’s presence both online and in the brick-and-mortar world, review sites — and a brand’s response to those reviews – can have tremendous implications on businesses large and small. So how should brands respond to a negative review? Read →

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