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Tourism Marketing: How a Facebook Game Lured Fans to Cape Town

Cape Town image: Cape Town Tourism SMALL

Cape Town Tourism placed a clever spin on the Facebook game – and contest – with the competition, launched back in September 2012. The campaign invited people to ‘send their Facebook profile on holiday’ at Cape Town, and thousands chose to play by using an innovative Facebook app, cited by Cape Town Tourism as a “world’s first.” Read →

How Intuit Combined A Social Contest and Mobile Training to Expand Reach

Intuit case study: social media contest, mobile sites

The Intuit marketing team recently proved the power of social media in a campaign that combined mobile training and a social contest. Intuit – a global provider of financial software – is active on social media, and began this campaign looking to grow its Facebook audience and improve the brand’s online reputation. Read →

Social Media Fuels Krispy Kreme Launch in India

Krispy Kreme uses social media for India launch

Social media was the driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. Read →

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

Securian Financial Group

A recent case study from Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Read →

Top Social Media Case Studies of 2012

Best of 2012 Case Studies

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

Walmart Buys 50 Million Mobile Ads on Facebook For Black Friday

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way? Read →

Facebook Contest: Truvia Asks Fans To Drive Business Development

Truvia Uses Social Media Contest to Engage Fans, Expand Product Placement

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia – and participating fans are entered for chance to win $5,000. Read →

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

Betabrand logo

Asking your customers and fans to hack your brand is about as social as a social business can get. You don’t own your brand: your customers do. And hosting your own brand hackathon is a brilliant way to find out just how far your brand can go if you let them have the controls.

“I think the reason people don’t do brand hackathons is brand managers jealously guard their tag lines, logos, and look,” says Betabrand founder Chris Lindland. If this is you, you’re not ready for a brand hackathon. Read on to find out what you’re missing. Read →

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

Michael Kors #MKTimeless Instagram Contest

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook. Read →

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

Gangnam Style video

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012 and by September 20th it had received the most likes of any online video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Read →

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