How should a brand react during a social media crisis? There’s no ‘one’ right answer, but repeatedly deleting Facebook comments from fans (and others) got Chapstick into some seriously hot water this week. Read →
A recent study by Amplicate, a tracker of social media sentiment, ranked airlines by the number of positive and negative social media comments. Overall, 57% of comments about US airlines on social media in the past year were negative. But American Airlines – the world’s fourth largest airline – stood out with only 12% of social media opinions about the airline being positive. Read →
Last Saturday, a group of protesters from the Occupy Wall Street movement entered a Citibank branch in New York City, reportedly to close their accounts. About 40 minutes later, 23 or 24 of them had been arrested by the New York City police. The story quickly went viral: ”In the stupidest public relations move in history, #Citibank had customer arrested for closing their accounts” reads the tweet that is re-posted by hundreds of people. Two days later, a video showing some of the arrests taking place has been viewed by nearly 150,000 people.
Can you spell PR nightmare? So what do you do? Read →
ABC Network just launched Pan-Am, a new show about the 1960′s stewardesses and pilots on the famous airline. Social media played a huge part in promoting the new series, and Lost Remote interviewed Marla Provencio, Executive Vice President of Marketing for ABC, about how social elements figured into the launch. Read →
Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →
Social elements figured prominently in the launch of many television shows this fall, and now the USA Network is going further by launching #HashTagKiller, an ‘interactive social media mystery game’ to go along with the hit show ‘Psych’. The goal? To provide a new outlet for engaging Psych’s highly active social media fans – the show’s Facebook page already has nearly 2 million ‘likes’. Read →
When you’re the fifth major league team in town, it can be difficult to draw fans. That’s where social media comes in for the Philadelphia Union, a Major League Soccer team. The team has built up more than 81,000 followers on Facebook and nearly 20,000 for its @PhilaUnion handle on Twitter in just two years. Read →
The fashion design house of Oscar de la Renta already has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. “We expect Facebook will become a major channel of e-commerce,” says CEO Alex Bolen. Read →
There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
ConAgra, along with their agency Ketchum, is the culprit in the latest self-inflicted PR blunder, breaking every basic rule of social media and blogger relations to create a public embarrassment for themselves. “Bloggers Decry ConAgra’s Bait-And-Switch At Underground Dinner” is the headline from Huffington Post’s coverage of the incident, in which groups of bloggers were invited to enjoy an intimate dinner cooked by a celebrity chef–only to find out they had been served Marie Callender brand frozen pizza and dessert. Read →