It’s everyone’s not-so-favorite time of the year again: flu season. Check out Flu Near You’s mobile app, “the first nonprofit, crowd-sourced, real-time tracking system for flu symptoms across the US.” Read →
A new mobile web app, Adsy.me, is in the works — and it promises to allow anyone to create and share mobile apps. The best part? You can do it straight from your mobile phone’s web browser.
Currently a project on Kickstarter, the ambitious concept caught our attention. Read →
Missed #RLTM Realtime Marketing Lab earlier this week? Or were you so busy tweeting that you didn’t get a good look at the slides from our case studies? Either way, here’s a comprehensive list of slide decks from each of our presenters – just click on the title to see the full presentation. Read →
For loyal baseball fans who want more perks at the game, the MLB’s app development team has been hard at work updating and tweaking its iBeacon-equipped mobile app “At the Ballpark.” Read →
Monday’s Realtime Marketing Lab was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Here’s a recap of the winners, in the following categories: analytics, content management, engagement, best business value overall, and the audience choice award. Stay tuned for more to come, including slideshares, tweet highlights, pics and more from the event. Read →
How can you make it possible for your team to adjust content and messages during a live event, for instance, or in response to changing customer conversations? That’s the problem that Wayin solves. Its Wayin Hub platform is an easy-to-use tool that allows brands and publishers to integrate social media feeds with their own brand assets, and then display those branded feeds online, at an event venue, or even on the air. The company is one of only 26 Twitter Certified partners, and its clients include the nation’s largest corporations, sports teams and agencies. Read →
Chatwee is a group live chat widget with an additional feature that makes it stand out from its crowded market. It has all the basic features like analytics, moderation, customization, and an easy to setup code. And one special ingredient that other live chat programs lack…
Customer, influencer and fan engagement now happens in realtime. Customers expect a 24-hour response time to inquiries they post on social networks, brands from Oreos to the USTA are using realtime marketing strategies to amplify their message, and companies such as Xerox are using realtime analytics to manage and measure the perception of their brand. But how can you possibly manage all of these realtime interactions, at scale, and integrate them with your broader marketing strategies?
The good news: in the last 6 to 12 months, realtime marketing technologies have become far more sophisticated, bringing the ability to listen to large volumes of unstructured data, make sense of far-reaching conversations around your brand, respond with personalized content and manage the engagement of customers, influencers and fans. Read →
Tags: analytics, Attentive.ly, content curation, Dachis Group, engagement, Evergage, fan activation, GroupHigh, influencer marketing, inPowered, Insights, Internet Media Labs, listening tools, Mass Relevance, Punchtab, Raynforest, realtime content, Tellagence, Traackr, Trendr, Wayin Hub
Millions of people interact with business pages on Facebook every day, and more than half of them are accessing these pages via a mobile device. Are you taking advantage of this trend – or are you missing out on this opportunity to fully connect with your target audience? Whether you have a mobile marketing strategy in place or have just started to create one, here are four simple mobile marketing tips for companies on Facebook. Read →
We recently covered Chirpify, a medium for creating online transactions through different social media networks. Chirpify makes it easy to buy items with a simple comment or reply on Instagram, Facebook, and Twitter; now, new changes make the app even more versatile. Read →