What would happen if you put Pinterest and Twitter in a blender? The result might look something like SeeSaw, the new visual content discovery and curation tool developed by New York-based Internet Media Labs. Read →
Last December, Twitter introduced a major redesign. One of the biggest features of that redesign was the new Discover tab, designed to position Twitter as a content discovery tool and make the platform more accessible for users who may be more interested in content consumption, as opposed to content creation. Just a few months later, Twitter has announced it is revamping the Discover feature to give users even more personalized recommendations. The company is also making some un-announced changes to its user interface. Read →
Until now, Klout has been the only personal influence measurement tool to track Facebook activity as part of its influence score. On April 12, that changed: Kred, the influence measurement tool introduced last year by PeopleBrowsr, announced that it would include Facebook activity in its scoring model for users who choose to connect their Facebook accounts. And the company has already made changes to its methodology to avoid a privacy fail. Read →
“Klout has no interest in understanding the influence of minors. We are working with Facebook and Twitter on this, as well as building our own safeguards to make sure this does not happen.” — Klout CEO Joe Fernandez, November 11, 2011. I guess Joe has changed his mind, since this week, Klout delivered the following letter, addressed to “Dear Teen Influencer and Parent,” as part of a Perks promotion on behalf of Clean & Clear’s Morning Burst Body wash: Read →
It’s hard to know exactly what an influence score measures. But can we tell if a given user’s score on a platform like Klout, Kred or PeerIndex is a “good” score? Read →
A recent study by TBG Digital examined ad impressions from 10 different brands on both Facebook and Twitter in Q1 of 2012. The results? Twitter ads are attracting higher CPMs than other social networks. Read →
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read →
Not all influence measurement tools work the same way, and picking the right tool for the job is critical. The first question to ask yourself: are you trying to score, rank or analyze large numbers of people—or are you trying to identify and understand the people who are influential in a given subject matter, topic or market? While most users will happily focus on managing their own personal influence scores on Klout or Kred, serious business users, agencies and marketers also need to understand the range of enterprise-level tools that offer a deeper look at how online conversations are shaped. Read →
The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →
Twitter has announced that it will be adding in-stream Promoted Tweets to its Twitter for iPhone and Twitter for Android mobile apps–an important step given that more than half of active Twitter users access the platform via their mobile device. To date, iPhone and Android mobile users have been exposed to Twitter’s Promoted Products only via the search function–search for a topic and a Promoted Tweet is likely to appear at the top of the search results. With the most recent app updates, however, Twitter now is including the ability to see Promoted Tweets as part of the user’s stream. Read →
