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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

Chirpify launches #actiontags for TV ads

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. Read →

Would You Sacrifice Your Privacy For A $5 Gift Card?

Placed tracks consumer data 24/7

Your location is very, very valuable to marketers. But are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize? Read →

Tweet to Translate: Free Twitter Hub at Sochi Games

One Hour Translation offers free Twitter hub at Sochi Games

We’ve all heard the dismal reports from journalists checking into not-quite-ready hotels, but there’s some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games. Read →

Cinime Lets Moviegoers Connect Little Screen To Big Screen

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The time has come: mobile apps have arrived at the movies. Cinime invites moviegoers to “use your little screen to get more from the big screen.” Here’s how it works: Read →

Doing Just Vine: How Vine Changed the Social Landscape

Vine: marketing for SMBs

Approaching the one-year anniversary of its launch, Vine has proven to be the little app that could. The microvideo platform has done plenty to change the face of social as we know it, and managed to teach marketers and businesses alike what it means to make a mark on such a volatile market. Read →

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

livedeal icon

Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Now there’s a new kid on the block: LiveDeal. Read →

Post-Patch Hyperlocal Apps: What (If Anything) Works?

Nextdoor App

AOL’s Patch has been criticized almost to no end as of late, and now the “hunt to own the lucrative local advertising market” is over for AOL. But there are other (smaller, and more efficient) hyper-local apps out there that deserve a closer look. Businesses, pay attention. Read →

Apple Debuts iBeacon Location Technology in U.S. Stores

Apple iBeacon Technology Now In U.S. Stores

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield, Apple has now installed the location technology into its own retail stores. Read →

Crowd-Sourced Flu Tracking: ‘Flu Near You’ Mobile App

Flu Near You mobile

It’s everyone’s not-so-favorite time of the year again: flu season. Check out Flu Near You’s mobile app, “the first nonprofit, crowd-sourced, real-time tracking system for flu symptoms across the US.” Read →

Create and Share Mobile Apps (Using Your Mobile) With Adsy.me

Adsy Logo

A new mobile web app, Adsy.me, is in the works — and it promises to allow anyone to create and share mobile apps. The best part? You can do it straight from your mobile phone’s web browser.

Currently a project on Kickstarter, the ambitious concept caught our attention. Read →

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