Wondering how to keep up with all the changes and new features that social media platforms roll out every week? You’re not alone – we’ve been struggling to keep up, too. That’s why we’ve decided to create a new weekly feature: The Social Media News Ticker. Every Monday, we will post a digest of the latest social media news from the previous week in a quick summary format. Let us know what you think! Read →
The Fortune Global 100 companies are mentioned 5.6 million times a month, and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0 Read →
Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access. This week Twitter has changed its position. On December 3, Twitter filed a ‘Notice of Removal’ to Federal Court, claiming instead that PeopleBrowsr’s action against Twitter “arises under federal antitrust law,” and as such should be decided in Federal Court. Read →
“Influence without context is irrelevant,” says the new TweetLevel how to page, and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. On Monday, TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types. Read →
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. Fast forward 6 months, and so much has changed in a very short time. Read →
What happens when you put a classic gumball machine and Foursquare together? Customers have a fun incentive to check-in with Check’NChew, a new interactive play on geolocation. Read →
As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Some, like Spotzot, are also offering the opportunity for advertisers to dynamically generate ads that deliver a specific product, offer or location to interested shoppers–in realtime. The company claims that its SpotAds, which officially launched today, are 40% to 70% more effective than traditional mobile ads. In tests the company ran earlier this year with brands such as Macy’s, Wal-Mart, and Best Buy, 4% to 12% of shoppers who clicked on Spotzot’s ads subsequently visited stores. Read →
Loyalty apps allow you to receive a variety of benefits for shopping regularly with a store, including in-store discounts. More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. This guest post by Anita Brady, President of 123Print, looks at three ways apps are getting more creative about offering ways to build loyalty for your brand. Read →
Mobile shopping app Shopkick, which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. The program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app. Read →
Want to know what your brand’s Twitter audience demographics are? PeekAnalytics tells you how active your brand or hashtag’s audience is on various social media platforms; gives you gender, age, geographic, education, income and industry demographics; and insights into your audience’s insights. Here’s how it works. Read →
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