Despite recent outcry over the platform’s changing terms of service, Instagram’s growth has continued, now reaching 100 million active users (those who log on at least once per month.) Read →
Twitter’s been making all kinds of announcements about enhancements to Twitter mobile.
“Now with a new and improved Discover!”
“Now with Twitter Cards, so you can see the story from an official news organization right in your Twitter stream!”
But none of these announcements bring back the one feature that I really miss, and which should be a core part of the Twitter experience: realtime search. Read →
It’s difficult to move quickly in social media when every post must first be vetted by an international bureaucracy and then translated into six languages. But that hasn’t fazed the United Nations, which maintains a very active presence on Twitter, Facebook, Google+, Tumblr and YouTube. The UN is committed to social media as a way of engaging its diverse constituencies and raising awareness and gaining support for a variety of causes. We outline a number of ways in which the organization is using social media to drive its business goals. Read →
Have you ever taken a ride in a taxi and liked the cabbie so much you wish he could be at your beck and call? If you live in Chicago, your wish can come true — thanks to the magic of social media. Cabbie Rashid Temuri gets most of his customers through Twitter. Read →
If you think social media is about being friends with your customers or winning more followers, you’re missing the point. The social graph is the conduit that allows brands to create real business value, rather than the value itself. With the rise of social, mobile, geolocation and realtime services, brands have a massive opportunity to solve the two age-old problems of advertising:
1. How do you get a customer’s attention when they don’t really want to be interrupted?
2. How do you get the right message in front of the right customer at the right time? Read →
From time to time, we’ll update you on events that might be of interested to the #RLTM community. Here are three New York-based events we are supporting as marketing partners this fall – with some discounts for #RLTM readers. Hope to see some of you there! Read →
Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM. The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital. Read →
Part 16 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions,” presented by Jason Harty, Director of Field & Interactive Marketing, Pretzel Crisps, in which Harty discusses how Pretzel Crisps used online coupons and social sampling to drive sales. Read →
Part 15 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Brand From 30,000 Feet,” presented by Allison Ausband, Vice President, Reservation Sales and Customer Care, Delta Air Lines. Read →
Twitter has announced that they will begin streaming promoted tweets in the timeline itself. At #RLTM Realtime NY 11, I moderated a really interesting panel discussion that included Steve Klabnik, the founder of rstat.us, an open-source service that clones the basic functionality of Twitter with a non-commercial and distributed system, who believes that “Twitter is too important to be owned by Twitter.” Read →
