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#Winning at #RLTM Realtime Marketing Lab

#RLTM Realtime Marketing Lab

Monday’s Realtime Marketing Lab was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Here’s a recap of the winners, in the following categories: analytics, content management, engagement, best business value overall, and the audience choice award. Stay tuned for more to come, including slideshares, tweet highlights, pics and more from the event. Read →

Social Networking Stats: Instagram Tops 100 Million Active Users, #RLTM Scoreboard

Instagram Tops 100 Million Active Users

Despite recent outcry over the platform’s changing terms of service, Instagram’s growth has continued, now reaching 100 million active users (those who log on at least once per month.) Read →

Hey, Twitter: I Want My Realtime Search. (And I Want It Now.)

I want my realtime search

Twitter’s been making all kinds of announcements about enhancements to Twitter mobile.
“Now with a new and improved Discover!”
“Now with Twitter Cards, so you can see the story from an official news organization right in your Twitter stream!”
But none of these announcements bring back the one feature that I really miss, and which should be a core part of the Twitter experience: realtime search. Read →

Social Media at the United Nations: Engagement, Crowdsourcing and Cause Marketing…in 6 Languages

Social Media at the United Nations

It’s difficult to move quickly in social media when every post must first be vetted by an international bureaucracy and then translated into six languages. But that hasn’t fazed the United Nations, which maintains a very active presence on Twitter, Facebook, Google+, Tumblr and YouTube. The UN is committed to social media as a way of engaging its diverse constituencies and raising awareness and gaining support for a variety of causes. We outline a number of ways in which the organization is using social media to drive its business goals. Read →

A Hack for Hire: How Tweeting for a Taxi Pays Off

Taxi Driver Who Tweets

Have you ever taken a ride in a taxi and liked the cabbie so much you wish he could be at your beck and call? If you live in Chicago, your wish can come true — thanks to the magic of social media. Cabbie Rashid Temuri gets most of his customers through Twitter. Read →

How to Use Realtime Marketing To Deliver Value to the Right Customer at the Right Time.

It's Time to Go Realtime - our article in the The Social Media Monthly September issue sm

If you think social media is about being friends with your customers or winning more followers, you’re missing the point. The social graph is the conduit that allows brands to create real business value, rather than the value itself. With the rise of social, mobile, geolocation and realtime services, brands have a massive opportunity to solve the two age-old problems of advertising:
1. How do you get a customer’s attention when they don’t really want to be interrupted?
2. How do you get the right message in front of the right customer at the right time? Read →

In New York this Fall? Here Are Four Social Media Events to Check Out

From time to time, we’ll update you on events that might be of interested to the #RLTM community. Here are three New York-based events we are supporting as marketing partners this fall – with some discounts for #RLTM readers. Hope to see some of you there! Read →

Social Media Influence: Games, Trust, Customers and Metrics – #RLTM NY Panel [Best of the Backchannel]

yoda's Twitter avatar

Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM. The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital. Read →

Social Sampling: the @PretzelCrisps Case Study from #RLTM NY [Best of the Backchannel]

Pretzel Crisps Social Sampling Case Study

Part 16 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions,” presented by Jason Harty, Director of Field & Interactive Marketing, Pretzel Crisps, in which Harty discusses how Pretzel Crisps used online coupons and social sampling to drive sales. Read →

Realtime Customer Service Case Study: @DeltaAssist at #RLTM NY 11 [Best of the Backchannel]

Delta Twitter Avatar

Part 15 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Brand From 30,000 Feet,” presented by Allison Ausband, Vice President, Reservation Sales and Customer Care, Delta Air Lines. Read →

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