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Promoted Tweets in Your Timeline: Win, Fail or Boring?

Twitter Bird

Twitter has announced that they will begin streaming promoted tweets in the timeline itself. At #RLTM Realtime NY 11, I moderated a really interesting panel discussion that included Steve Klabnik, the founder of rstat.us, an open-source service that clones the basic functionality of Twitter with a non-commercial and distributed system, who believes that “Twitter is too important to be owned by Twitter.” Read →

How the Nuyorican Poets Cafe Used Social Media Marketing to Double Annual Revenues – #RLTM NY Case Study [Best of the Backchannel]

Nuyorican Poets Cafe logo

Part 13 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Small Business: Get Out the Neighborhood,” presented by Daniel Gallant, Executive Director of the Nuyorican Poets Cafe. Read →

How The NHL Uses Passionate Fans to Grow Its Audience – #RLTM NY Case Study [Best of the Backchannel]

NHL logo

Part 12 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Hashtag Battles And Other Realtime Plays That Score” with Michael DiLorenzo, The NHL’s Senior Director of Social Media Marketing and Strategy. Read →

How DonorsChoose.org’s Facebook Integration Increased Donations by $100M – #RLTM NY Case Study [Best of the Backchannel]

DonorsChoose.org Giving Card

Part 11 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “From User to Customer: How Good Design Creates Engagement” presented by Oliver Hurst-Hiller, CTO & EVP Product at DonorsChoose.org, who describes how DonorsChoose.org’s Facebook integration drove $100M in donations. Read →

New Marketing TV Talks to #RLTM The Realtime Report [Video]

New Marketing TV

Check out this episode of New Marketing TV with Realtime Report founder Tonia Ries… Read →

McDonalds Case Study from #RLTM NY 11 [Best of the Backchannel]

Rick Wion

Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion, Director of Social Media at McDonald’s. Read →

Integrating Email and Social Media: #RLTM NY Session [Best of the Backchannel]

Jesse-Engle

Part 9 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture key points from the Realtime Tools session titled “Managing the Social Business,” with #RLTM NY sponsor ExactTarget’s Senior Vice President and General Manager, Social Media Lab Jesse Engle.

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Video: #RLTM Realtime NY 11 Highlights

Pattie Simone

Check out scenes from #RLTM Realtime NY 11, June 6, 2011 at B.B. King’s NYC – a full-day immersion in the mobile, social and realtime web – compiled by Pattie Simone of WomenCentric.net. Read →

CSR and Social Media: How to Do the Right Thing #RLTM NY Panel [Best of the Backchannel]

CSR thumbnail

Part 8 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture ideas from the panel titled “CSR and Social Media: The Business Case for Taking a Stand,” with Fenton Senior Vice President Susan McPherson, Yahoo! Director, Business & Human Rights Program Ebele Okobi-Harris, and moderated by Other Than That Founder Cathy Brooks. Special thanks also to Hardee’s Public Relations and Social Media Manager Jenna Petroff, a member of the #RLTM NY audience who agreed to join the panel for an impromptu discussion of her response to the Joplin tornados. Read →

The Google+ Project: The Only Social Platform That Was Born This Way

G+ Born This Way small

Know why Google+ is different? It’s the first social network actually designed from the ground up to be what it’s going to be. And it has a really big plan. Read →

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