How are companies using Facebook for Mother’s Day marketing strategies? Zales and 1-800-Flowers.com both consider the social network integral to their Mother’s Day advertising, though each brand uses Facebook in a very different way. Read →
Women’s Health magazine is planning to take advantage of the “social” aspects of the upcoming 2012 London Olympics with a “Twitter Takeover” issue for July/August. Women’s Health publisher Laura Frerer-Schmidt told AdWeek: “We wanted to cover the Olympics in a different way than many sports brands would.” How will Women’s Health use a print magazine to get readers to engage on Twitter? Read →
The Smithsonian National Zoo in Washington, D.C. recently launched a hashtag that became a trending topic on Twitter. Was it another escaped animal (that might even start its own Twitter account a la @BronxZoosCobra)? Nope – this time the object of Twitter fascination was the artificial insemination of Mei Xiang, a 13 year-old panda, shared through #pandaAI. Read →
John Deere recently launched a new Facebook campaign that goes well beyond simply getting consumers to “like” their brand page. Using a special Facebook feature for brands, the campaign seeks to determine which John Deere products fans “want” or “own” — and then encourages them to share that information through the social network. The “Deere Season” Facebook app is designed to engage fans, to (hopefully) drive sales at local dealers, and possibly provide customer relationship management (CRM) and product development benefits. Read →
Ben & Jerry’s has been touring the country with a sampling program since the ’80s, with the original “Cowmobile.” Now, social media is playing an integral role in the ice cream giant’s latest sampling efforts – on the ’2012 Truck Tour’ – and boosting ROI. Read →
Honda recently joined Peugeot, Volkswagen and Subaru as one of the few car brands establishing a presence on Pinterest. To gain the attention of Pinterest “natives,” the brand created a campaign to engage top “pinners” and encourage them to enjoy some of the content they’ve been pinning – out in the real world. Read →
Tax Day is filled with a lot of fear, frustration, and (possibly) relief for many Americans. Social marketers–especially restaurant chains–are taking advantage of the tax season’s finale by offering freebies to consumers, often in exchange for “likes” on a brand’s Facebook page. Read →
UK department store Harrods is using a Pinterest contest to engage consumers and creative fans of the brand. Harrods is asking consumers to “pin” images for a store window with the theme “Queen’s Diamond Jubiliee Street Party,” and the winner will be flown to London to see the unveiling of a Harrods window inspired by their Pinterest board. Read →
In mid-March, household product brand Method launched a new social media campaign entitled “Clean happy.” The campaign centers around a video clip – available on YouTube and on Method’s Facebook page – that features “oddball elements” and continues Method’s tradition of “offbeat ads” to promote their eco-friendly household cleaning products, according to The New York Times. Read →
Al Jazeera has launched an educational campaign with one goal: “to raise a new generation of citizen journalists.” Facebook and Twitter will enable these journalists to update the world about news in their area — and Al Jazeera’s new YouTube channel, Al Jazeera Unplugged, will teach them how to use these social networks to share information effectively. Read →
