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Realtime, Custom-Made Oreos Debut at SXSW

Oreos debuts 'trending topics' cookies at SXSW

Check out one of our favorite realtime marketing stories coming out of this year’s SXSW: Oreo partners with Twitter to create custom cookies using #eatthetweet. Read →

MoMA Creates @Art140 To Stir Up Conversation

#Art140 #VanGogh

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. The @Art140 account, unveiled Monday at SXSW, is MoMA’s vehicle to “better understand how the public feels about art.” Read →

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

Chirpify launches #actiontags for TV ads

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. Read →

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max brings user-generated Vines to billboards in the UK

Pepsi Max UK’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their entry on huge billboards in seven British cities. Read →

¿Yo Quiero Taco Bell? Soon You Can Order From Your Mobile Phone

Taco Bell to launch mobile ordering

Craving some Doritos Locos Tacos? Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Read →

Social Media Loves Valentine’s Day: 2014 Campaigns

Aerva Valentine's day campaign

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. Here are some of our favorites from this year; it’s never too early to start planning for next year! Read →

KLM Lets You Book Flights Via Facebook and Twitter

KLM Airline lets customers book and pay via social media

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. Following customer demand, KLM has made it possible for customers to interact with the airline “exclusively” through Twitter or Facebook. Read →

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

HTC One's Photo Sharing Billboard Contest

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “The Most Beautiful Smartphone campaign” over the holiday season. In an 11 week period, HTC One saw over 54,000 photos shared from consumers in five countries: the US, UK, China, Hong Kong and Taiwan. Read →

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

Virgin American Here on Biz social networking app

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport. Read →

Tweet to Translate: Free Twitter Hub at Sochi Games

One Hour Translation offers free Twitter hub at Sochi Games

We’ve all heard the dismal reports from journalists checking into not-quite-ready hotels, but there’s some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games. Read →

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