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Adidas Teams With Champs Sports To Create Instagram Mini Series

Instagram is preferred social network for teensc

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. According to Adidas, this campaign is the first-ever video series designed specifically for Instagram. Read →

2014 World Cup: Social Media Campaign Round-Up

World Cup tweets may help fuel faster growth for Twitter

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Check out how big brands created tons of social media buzz during the month-long tournament, including Nike, Adidas, McDonald’s and VW: Read →

Bubblews: The Social Network That Pays Users To Post

new social network Bubblews

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Read →

The TSA’s Shockingly Real Instagram Account

Instagram is preferred social network for teensc

The Transportation Security Administration (TSA) has created an increasingly popular Instagram account, displaying some of the most alarming items that haven been confiscated at security checkpoints. And there’s no shortage of images to post. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes. Read →

NBA Announces 2014 Social Media Award Winners

NBA logo

Social media has become crucial to professional sports. Not only does it allow fans to track and engage in the action, but it gives athletes and teams a way to communicate directly with fans, furthering their own ‘brand’ and remaining accessible to the general public. This month, NBA Digital held its third annual NBA Social Media Awards, which honors NBA players and teams for their active participation on social media throughout the regular season. Read →

Social Media Campaigns Kick-Off 2014 World Cup

World Cup tweets may help fuel faster growth for Twitter

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Read →

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

@HiddenCash social media scavenger hunt sweeps the nation

It’s the latest craze on Twitter: users hide cash, tweet clues about where to find it, and then leave instructions for the finders to “pay it forward.” The concept has quickly spread across the nation — but what does it mean for brands? Read →

Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

MLB final

In recent months, Vine has become a popular way for Major League Baseball to express its personality to the public. Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Here’s a look at a new partnership between the two brands on Vine, featuring #Troopthanks. Read →

Sony Builds Interactive Social Media Hub For 2014 World Cup

Sony Debuts One Stadium Live Social Media Hub for World Cup

Sony has teamed up with media agency Isobar to create a new interactive platform for this year’s World Cup, called One Stadium Live. This online forum, which opened on May 1st, compiles the comments and conversations of soccer fans across the world on Twitter, Facebook, and Google+, organizing them all on one website. Here’s how it works: Read →

Instagram Photos Can Buy Your Next Meal With #BirdsEyeInspirations

Birds Eye logo

Birds Eye UK recently opened “the world’s first pop-up, pay-by-picture restaurant,” called ‘The Picture House.’ The campaign is centered around the launch of Birds Eye’s “Inspirations” range of products, and includes #PictureHouseLondon, #PictureHouseLeeds and #PictureHouseManchester. Read →

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