This past week, several brands who take care to maintain their man-friendly images took to Twitter with some engaging campaigns relating to meat, its grilling, its hunting (and the clothes needed for the hunting), and of course the clothes in which to stylishly perform the meat hunting. Read →
Following in the style of Dos Equis’ pervasive “Most Interesting Man” marketing campaign, Heineken (parent company of Dos Equis since 2010) has written another manly-man-centric chapter into its now three year-long running “Legends” campaign. To participate, potential contestants are asked to submit short videos on either Vine, Vimeo, or Tout documenting – in legendary style – an everyday journey in their lives. Read →
Social media can now power a car – or at least the all-electric 1967 Volkswagen Karmann Ghia rebuilt by high school students in Kansas City. A project of educational nonprofit Minddrive, the car is powered by watts from tweets, shares, posts and likes, in a mission to “drive change in education.” Read →
To mark its 90th anniversary with a social media splash, advertising agency Young & Rubicam is “orchestrating a big social media frenzy” on the big screen in Times Square. Live today (Thursday, May 23rd) from 2-3:30pm, the agency is asking people to tweet and offer their definition of what “#advertising is…” Read →
Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →
Twitter’s short video app, Vine, is rapidly becoming popular with brands. Dunkin’ Donuts is the latest major brand to use Vine for a marketing campaign, encouraging fans to participate in the “Running on #IceDD” contest by posting their own six-second Vine videos. Read →
Social media users with a high Klout score have a new perk available: those with a score of 55 and above can qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports. This is one of the latest additions to Klout’s “perks” program, introduced back in 2010, which offers rewards to those with high Klout scores and/or social “influence” in a particular area. Read →
Target just teamed with Facebook to launch Cartwheel, a new digital savings program. Beginning on Wednesday, Target is offering 700 new deals “with a social twist” — every time a user claims a deal, an automatic post is generated in their Newsfeed on Facebook. Consumers can find and share deals with friends on the social network, as well as redeem offers in store. Read →
Drinking beer doesn’t just make it easier to meet people – now it also helps you make new Facebook friends. Budweiser’s new Buddy Cup connects beer drinkers on social media: using a built-in chip integrated with Facebook, one clink of their glasses and users become Facebook friends. Read →
The Weather Channel is premiering the ‘Twitter stunt’ as a marketing tool in a fun campaign to promote #TornadoWeek. This week, the Weather Channel’s interns are working at desks that have been placed in a “Twitter-powered tornado.” The more tweets that are sent with #TornadoWeek, the higher the office tornado’s wind speed will rise. Read →
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