To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter. Customers tweet a photo of the new sandwich to @Wendys with #twEATfor1K and become eligible to win $1,000, with a new drawing each day. Read →
For the first time ever, American Idol producers are allowing the public to choose the theme for one episode that will air this season. After Ryan Seacrest announced the news during the April 3rd show, the public began submitting suggestions by using #ATTIdolTheme on Twitter. Read →
Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →
London shopping area Regent Street recently launched 24/7, a “social media hub” that allows consumers to find the latest news and engage – in realtime, on multiple social media platforms – with the shops, restaurants, cafes, bars and hotels in the area. Read →
Mobile video – coupled with digital rewards – yielded impressive results in Conair’s recent mobile campaign. While many brands are still looking for the right way to delve into mobile, the hair styling appliance brand earned 800,000 views by offering consumers an incentive to view a mobile video ad. Read →
Outdoor clothing retailer SmartWool recently found success in mobile and social marketing by allowing fans to tell their stories as part of a holiday campaign. For the second year in a row, SmartWool ran their ‘Share the Joy’ campaign: fans pick Facebook friends that might appreciate SmartWool gifts, and if those friends are chosen, the original fan receives a SmartWool gift as well. The 2012 holiday campaign saw not only an impressive jump in entries, but also a huge increase in mobile and desktop daily likes. Read →
Social media is playing a major role in a new campaign by Hyatt to solicit feedback from female travelers. In addition to traditional media, the hotel chain is actively cultivating “an ongoing, real-time dialogue with guests” through social platforms Branch, Facebook and Twitter. Read →
Toy car brand Hot Wheels recently created some excitement by testing out a Twitter-activated vending machine at the Canadian International Auto Show. Attendees simply had to visit the machine and tweet @HotWheelsCanada to receive a 1968 Chevy Camaro Hot Wheels. The clever idea not only “turned men back into boys,” but also led to a 3X increase in Twitter followers for @HotWheelsCanada. Read →
Despite recent outcry over the platform’s changing terms of service, Instagram’s growth has continued, now reaching 100 million active users (those who log on at least once per month.) Read →
In response to the demand of Orabrush customers, the brand created a doggie version (Orapup) and tested it out on crowd-funding site Indiegogo.com. Then the brand did what it does best – created a viral video campaign for the new product, which has already garnered over 4 million views. Read →
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