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Realtime Marketing: How To Plan For The Moment

realtime marketing: seize the moment

When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. But how do you plan for that viral moment — and what are the risks of not doing so?
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

solving media fragmentation in b2b markets

The pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process. Welcome to the era of media sprawl. Read →

Will Pinterest Go Public?

Will Pinterest Go Public?

This is a guest post by Megan Totka, Chief Editor for It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. That’s right; a hotly-anticipated IPO seems […] Read →

The Friday Hangout With Tonia Ries: The Evolution Of Realtime Marketing

Tonia Ries talks Realtime Marketing on The Friday Hangout

I had a chance to participate in today’s Friday Hangout, a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going. Read →

Facebook and Twitter: Out With the Old, In With the New

Megan Totka

At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. As both social giants look to roll out new ad platforms in the coming months, now is as good a time as any to reflect on what they’ve done to meet the needs of today’s businesses. Read →

What “Big” Social Media Means for Small Businesses

twitter drawing

It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. How can we possibly create our own buzz when it seems like there’s not enough to go around? Read →

Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

Flappy Bird

We know that viral sensations come and go. We understand how fickle the modern user can be when it comes to what’s hot and what’s not. Yet we’ll always be fascinated with how such sensations get started and how they manage to fizzle out. So what can businesses, marketers and the average user learn from Flappy Bird? Read →

Doing Just Vine: How Vine Changed the Social Landscape

Vine: marketing for SMBs

Approaching the one-year anniversary of its launch, Vine has proven to be the little app that could. The microvideo platform has done plenty to change the face of social as we know it, and managed to teach marketers and businesses alike what it means to make a mark on such a volatile market. Read →

Snapchat and the $3 Billion Question

Is Snapchat a viable marketing tool for businesses?

In the wide world of social media, Snapchat remains somewhat of an enigma. The seemingly simple picture-sharing app is making headlines – by refusing a $3 billion offer from Facebook and remaining mysterious about its user numbers – and has raised a number of questions among marketers. Is Snapchat a viable marketing tool for businesses? Read →

Is the Modern Webpage Dead?

Modern Webpage

Let’s talk about webpages. Generally speaking, the Internet is no longer viewed as something we can simply “bookmark” and come back to later. Memes, viral videos and “Internet sensations” come and go faster than we can forget them. Simply put, the “pages” concept often gets lost in a sea of social media. With our shortened attention spans and frantic sharing, is anyone really thinking about singular “pages” anymore? So how does the concept of the webpage apply in today’s SEO landscape — and what does it mean for small businesses? Read →

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