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Facebook and Twitter: Out With the Old, In With the New

Megan Totka

At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. As both social giants look to roll out new ad platforms in the coming months, now is as good a time as any to reflect on what they’ve done to meet the needs of today’s businesses. Read →

What “Big” Social Media Means for Small Businesses

twitter drawing

It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. How can we possibly create our own buzz when it seems like there’s not enough to go around? Read →

Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

Flappy Bird

We know that viral sensations come and go. We understand how fickle the modern user can be when it comes to what’s hot and what’s not. Yet we’ll always be fascinated with how such sensations get started and how they manage to fizzle out. So what can businesses, marketers and the average user learn from Flappy Bird? Read →

Doing Just Vine: How Vine Changed the Social Landscape

Vine: marketing for SMBs

Approaching the one-year anniversary of its launch, Vine has proven to be the little app that could. The microvideo platform has done plenty to change the face of social as we know it, and managed to teach marketers and businesses alike what it means to make a mark on such a volatile market. Read →

Snapchat and the $3 Billion Question

Is Snapchat a viable marketing tool for businesses?

In the wide world of social media, Snapchat remains somewhat of an enigma. The seemingly simple picture-sharing app is making headlines – by refusing a $3 billion offer from Facebook and remaining mysterious about its user numbers – and has raised a number of questions among marketers. Is Snapchat a viable marketing tool for businesses? Read →

Is the Modern Webpage Dead?

Modern Webpage

Let’s talk about webpages. Generally speaking, the Internet is no longer viewed as something we can simply “bookmark” and come back to later. Memes, viral videos and “Internet sensations” come and go faster than we can forget them. Simply put, the “pages” concept often gets lost in a sea of social media. With our shortened attention spans and frantic sharing, is anyone really thinking about singular “pages” anymore? So how does the concept of the webpage apply in today’s SEO landscape — and what does it mean for small businesses? Read →

Chasing the Now: Small Businesses and the Social Network

Small Business Marketing

Small businesses represent a group that has traditionally struggled when it comes to the social network. Why bother? Is it worth it? The fact remains that the modern user, whether aware or not, is constantly looking for “the next big thing.” They want a story or image to pull them in and they’re constantly clicking around, ready to take it in; it’s up to us as business owners to produce or provide it to them. Read →

5 Ways to Collaborate with Influencers to Produce Content

Guest author Evy Wilkins

If you practice content marketing, you also need to create and sustain relationships with the people who influence your customers. Why? Because your content is only as good as the people who read it and take action on it. I’m passionate about how content marketing and influencer relationships work together; here’s a compilation of the best ideas to help businesses to involve influencers in their content marketing and social engagement. Read →

Mobile Marketing Tips for Companies on Facebook

Facebook Ranked #1 Among Mobile Apps

Millions of people interact with business pages on Facebook every day, and more than half of them are accessing these pages via a mobile device. Are you taking advantage of this trend – or are you missing out on this opportunity to fully connect with your target audience? Whether you have a mobile marketing strategy in place or have just started to create one, here are four simple mobile marketing tips for companies on Facebook. Read →

Realtime Marketing: How Well Do You Know Your Customers?

Know Your Customers Twitter Word Cloud sm

Last week I was asked to lead a discussion of trends in digital marketing with a group of senior marketing executives in the building industry. These were smart, experienced marketing leaders, running organizations that had well-executed content marketing, social media and lead nurture strategies tied to sophisticated CRM deployments.

But they didn’t know squat about their customers. Read →

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