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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

solving media fragmentation in b2b markets

The pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process. Welcome to the era of media sprawl. Read →

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

Twitter's Q2 2014 results

Twitter recently announced its second quarter results for 2014, with both revenue and user growth surpassing analyst expectations. After two quarters in a row showing decelerating user growth, this quarter’s results offered great news for Twitter. The number of Twitter’s monthly active users topped 271 million (higher than the 267 million expected by analysts), for a year-over-year growth of 24%. Read →

75% of Apps Are Used At Least Seven Times Per Month

mobile apps

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to new data released by mobile marketing firm Swrve, the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. Read →

Customer Satisfaction: Social Media Websites Rank Among The Worst

Social media ranks at bottom for website customer satisfaction

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Read →

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

Facebook global ad spend increases

Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.” Read →

Most-Tweeted Sports Event In History: Germany vs. Brazil

World Cup tweets may help fuel faster growth for Twitter

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total. Read →

Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard

Twitter's Q2 2014 results

A new report from Evercore predicts a “strong possibility” that Twitter’s growth will speed up in the second quarter of this year, helped by millions of tweets from the 2014 World Cup. Here’s the latest on Twitter, plus this week’s #RLTM Scoreboard. Read →

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

Twitter recently announced that in the first 15 days of the World Cup tournament, there have been over 300 million tweets related to #WorldCup. Check out more Twitter stats from the #WorldCup, and catch up on the latest social media statistics with the #RLTM Scoreboard. Read →

77% Of Company Mentions On Social Media Are Neutral

SDL

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral. Read →

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