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Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

How much does social media influence business technology buyers? According to new research from Tap, out of a projected 4.9 million U.S. decision makers in the tech business, more than half (2.8 million) use social media to make work-related IT decisions. Then check out this week’s #RLTM Scoreboard with all the latest social networking numbers. Read →

Which Airlines Are Most Responsive On Twitter?

Most Responsive Airlines on Twitter

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Read →

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

Instagram ranks 1st among social networks for teens

Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Read →

Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral traffic

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Read →

Do Americans Trust Facebook?

Do you trust Facebook with your personal info?

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Read →

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

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In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Find more brand sentiment analysis here, and the latest social networking numbers with the #RLTM Scoreboard. Read →

WhatsApp Hits New Milestone, Then Crashes

WhatsApp Reaches Milestone, Then Crashes

Late yesterday WhatsApp tweeted that the messaging service has hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February. Read →

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

YouTube dominates time spent on entertainment via mobile

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time on mobile. Read →

Facebook Ranks #1 for Social Commerce, But Only #4 for Average Order Value

Do you trust Facebook with your personal info?

Just how much does social media impact e-commerce? And which social media platforms are driving the most sales? A new study by Shopify looks at top sources of social traffic and sales, as well as average order values and conversion rates. The (not so) big news: Facebook is on top, claiming an average of 85% of all orders on social media and nearly two-thirds of all visits to Shopify stores. Read →

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