According to Facebook’s SEC filings this week, the site now has over 845 million active monthly users. Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. Read →
Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive. Read →
According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season. Read →
A recent study measured tweets throughout the African continent to create the first comprehensive report on Twitter use in the region. Reviewing more than 11.5 million location-tagged tweets and conducting a survey of the region’s 500 most active Twitter users, “How Africa Tweets” revealed that South Africa has the most prolific tweeting on the continent, with more than 5 million tweets posted in the last quarter of 2011. Read →
Tumblr CEO David Karp revealed new statistics about the blogging platform’s continued growth at this week’s Digital Left Design conference. Tumblr now has 15 billion impressions monthly and an audience of 120 million people, according to a sound clip from the event. Also check out the latest social network stats on the #RLTM Scoreboard. Read →
A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at how marketers can tailor their efforts to the “cultural nuances” of a population with unique digital behaviors. Read →
A new report by L2 measures the mobile competence of the top 100 “iconic prestige brands” with Sephora emerging as the winner. The report looked at mobile sites, apps, marketing, and innovation & integration for each brand, and grouped them into categories of genius, gifted, average, challenged or feeble based on the evaluation. Only 14 brands were classified as “gifted” or “genius” in the study results. Read →
Larry Page just announced that Google+ has reached 90 million users – but how many of them are active users? Read about Google+ growth and check out the latest social networking stats on the #RLTM Scoreboard. Read →
A new report from the CMO Council asks customers and marketers what it means when a customer ‘likes’ a brand online. Not surprisingly, these two groups had somewhat different ideas about why customers choose to ‘like’ or engage with a brand online. Read →
New research from Chadwick Martin Bailey looks at why customers scan QR codes and what they expect once they do so. According to the study, half of smartphone users have scanned a QR code at least once. Read →