Regular readers know that we track stats on the largest social networks every week. But did you know that there are many social networks out there targeted to small, niche communities? From cat owners to knitters to moustache lovers, there’s a social network for everyone. How many of these niche social networking sites have you heard of? Any maybe you even belong to one or two of them? Read →
Social media has leveled the playing field for marketers at businesses of all size to connect directly with customers. And small, local businesses are seeing the benefits. According to Dan Levy, Director of Small Business at Facebook, there are now more than 2 billion connections between local businesses and people on the platform. The scale of the network that local businesses have built is astounding. Read →
Influence marketing has become a core marketing discipline, with more than two-thirds of marketers saying they’ll be dedicating significant efforts to social media influence campaigns in the next 12 months. But the majority will not be using social scoring platforms to support those efforts, saying they are “not sold on social scoring as a valid measurement.” Read →
What is the top social network for business executives? First place still goes to LinkedIn, according to a recent survey by DHR International and Modern Survey. However, execs also use Facebook (44%) and Twitter (27%) often. Read →
Emotional connectedness to Facebook can be largely predicted by anxiety and alcohol use, according to a recent study by Russell Clayton, a doctoral student at the University of Missouri School of Journalism. The study set out to examine “how emotionally involved Facebook users become with the social networking site and the precursors that lead to Facebook connections with other people.” Read →
YouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013. And only 9% of respondents “never” visit YouTube. Read →
A new forecast by eMarketer reveals that US mobile advertising spending grew 178% last year to $4.11 billion, and is projected to rise another 77% to $7.29 billion in 2013. The top player in this space is Google – but Facebook is in the lead for mobile display ad revenue. Read →
Instagram became available on Android devices just one year ago; in less than a day, over one million people downloaded the Android app. Today, nearly half of all Instagram users access the photo-sharing app via Android, according to an Instagram blog post. Read →
A new survey from Radium One looks at how consumers perceive, value, and use mobile hashtags. Out of nearly 500 participants, over half use hashtags; nearly three-quarters of those hashtag users do so from their mobile device. Read →
A new study from Facebook and IDC reveals that Facebook’s mobile app was used by 70% of respondents; an impressive 61% of Facebook mobile users are on the app every day — and often multiple times per day. Read →
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