New research from Chadwick Martin Bailey looks at why customers scan QR codes and what they expect once they do so. According to the study, half of smartphone users have scanned a QR code at least once. Read →
For those of us who work with social media every day it is easy to forget that, when it comes to enterprise social media adoption, many companies are still on the learning curve. A new research report released by InformationWeek shows that the majority of enterprise users have deployed internal social networks, but are struggling to get employees to use them. 27% do not have any kind of external corporate presence on a social network, only one in four have a policy for responding to customer complaints on Facebook or Twitter, and one-fourth block employee access to the major external social networks. Read →
A new study by senior analyst Gregory Lyons at digital marketing firm iCrossing predicts that Facebook will reach one billion users (14% of the world’s population) in August 2012, and much of this growth will be fueled by developing countries such as India and Brazil. Also check out this week’s #RLTM Scoreboard with the latest social networking stats. Read →
Which regular TV shows (not special-event shows) garnered the most social media buzz from September through December 2011? Advertising Age partnered with social-media monitoring firm Trendrr to look at the social chatter from America’s top TV shows on both broadcast and cable networks. Read →
A new study from Conversocial examines consumer expectations and attitudes around brand interactions on Facebook, Twitter and other social media platforms. Do consumers truly expect two-way communication? If so, are brands listening and responding – and what happens when they don’t? Read →
Photo-sharing app Instagram added an impressive 6 million users in about two months, reaching a total of 15 million users in December 2011. Read more about Instagram and check out the latest social networking stats on the #RLTM Scoreboard. Read →
According to a recent report by the Pew Research Center, social networking is growing more rapidly in developing countries than in developed markets, where social network growth has already plateaued. The survey measured increases in the double-digits for social networking in emerging markets such as Russia, Indonesia and Mexico, and found that “people in lower income nations who have online access use social networking at rates that are as high, or higher, than those found in affluent countries.” Read →
A recent study from BzzAgent measures the results of social media marketing campaigns on brand advocacy over a year’s length of time, looking at how long product opinion and purchase intent are affected following each campaign. “Social marketing is great at getting advocates excited about a product so they’ll want to share their opinions and recommendations with many others,” the study asserts, but “how long does the love last?” Read →
Monthly active users of Facebook’s mobile apps have recently passed 300 million, meaning that 37.5% of Facebook’s 800 million user base are now accessing the social network via mobile apps. Read →
It’s that time of year, and we couldn’t help looking back to see what our most popular #RLTM posts were in 2011. Check them out here… Read →