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Special Guest: @BPGlobalPR (Part 1 of 2)

BP Terry has established a fake BP Twitter account that has soared in popularity (with exponentially more followers than BP’s real account), and he is a controversial example of the use of Twitter for social commentary. This video was filmed at TWTRCON NY on June 14, 2010, at which BP Terry participated on stage “in character.” Read →

Real-Time Tools: StrongMail

Michele Doyle, Senior Director of Emerging Media for StrongMail Systems, speaks about Social Direct, a social media campaign management tool that enables marketers to launch campaigns across multiple social networks and track the results all the way to conversion. Read →

Special Guest: @BPGlobalPR (Part 2 of 2)

Tonia Ries, host of TWTRCON NY 2010, interviews BP Terry of @BPGlobalPR. Terry has established a fake BP Twitter account that has soared in popularity (with exponentially more followers than BP’s real account), and he is a controversial example of the use of Twitter for social commentary. This video was filmed at TWTRCON NY on June […] Read →

Real-Time Toolbox Panel (Part 1 of 3)

Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. Read →

Real-Time Toolbox Panel (Part 2 of 3)

Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. The panelists speak about their favorite apps (other than their own) in the market right now, with answers including […] Read →

Real-Time Toolbox Panel (Part 3 of 3)

Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. The panelists name their favorite small business success story on Twitter (including the baker tweets, a restaurant promoting specials […] Read →

Twitter For Business 101 (Part 5 of 6)

twitter_for_business_questions

Laura answers questions from the TWTRCON NY 2010 audience. Read →

The Bottom Line on Real Time (Part 2 of 5)

The Bottom Line on Real Time 2

Steve Rubel asks each of the panelists how they measure success on Twitter and jokes about the arrival of the “Twitter leprechaun” that will be able to offer, in lieu of a pot of gold, a coherent explanation of how best to measure social-media success. Read →

The Bottom Line on Real Time (Part 3 of 5)

playtex

Steve Rubel asks the panelists how they create scale to stand out amongst all the noise. Read →

The Bottom Line on Real-Time (Part 4 of 5)

Doug Ullman

Steve Rubel leads a panel discussion about tracking effectiveness, cross-promotion, and integrating Twitter with other platforms. Panelists: Marla Erwin of Whole Foods, Doug Ulman of Livestrong.org and Bert DuMars of Newell Rubbermaid. Read →

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