Category Archives: Uncategorized

Special Guest: @BPGlobalPR (Part 1 of 2)

BP Terry has established a fake BP Twitter account that has soared in popularity (with exponentially more followers than BP’s real account), and he is a controversial example of the use of Twitter for social commentary.
This video was filmed at TWTRCON NY on June 14, 2010, at which BP Terry participated on stage “in character.”

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Real-Time Tools: StrongMail

Michele Doyle, Senior Director of Emerging Media for StrongMail Systems, speaks about Social Direct, a social media campaign management tool that enables marketers to launch campaigns across multiple social networks and track the results all the way to conversion. Continue reading

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Special Guest: @BPGlobalPR (Part 2 of 2)

Tonia Ries, host of TWTRCON NY 2010, interviews BP Terry of @BPGlobalPR. Terry has established a fake BP Twitter account that has soared in popularity (with exponentially more followers than BP’s real account), and he is a controversial example of the use of Twitter for social commentary.

This video was filmed at TWTRCON NY on June 14, 2010 at which BP Terry appeared on stage “in character” — and made an abrupt exit.

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Real-Time Toolbox Panel (Part 1 of 3)

Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. Continue reading

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Real-Time Toolbox Panel (Part 2 of 3)

Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel.

The panelists speak about their favorite apps (other than their own) in the market right now, with answers including Klout, CoTweet, Sprinklr, Tap11, and STL Tweets.   They also discuss apps that need improvement and how these problems can be solved, including sentiment analysis, keeping track of Twitter identities and finding people, and more efficiently managing Direct Messages on Twitter.  Additional apps mentioned include Gist, SocialToo, and StupidFight. Continue reading

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Real-Time Toolbox Panel (Part 3 of 3)

Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel.

The panelists name their favorite small business success story on Twitter (including the baker tweets, a restaurant promoting specials with tweets, and a t-shirt company), and then discuss examples of how to provide tools for the small businesses that can’t afford to buy expensive apps.   The panelists then take questions from the TWTRCON audience. Continue reading

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