James is a social media strategist dedicated to helping companies build user experiences that drive sales, awareness and brand recognition. He plays a lead role in rapidly examining and radically improving and organizations’ connected communities and social media ROI.
In 2004 James co-founded Room 214 – a social media agency integrating business research and intelligence, program management and application development to assist in launching sustainable social media efforts to address strategic business initiatives such as brand visibility, customer service, product development, sales and voice of the customer campaigns.
James’ experience includes leading social media strategies for: Travel Channel, Jarden Consumer Solutions, Xcel Energy, Pearl Izumi, Qwest and SmartyPig. In addition he has authored several papers including Fire Your PR Firm and The Seven Deadly Sins of Social Media.
James holds a BA in technical journalism from Colorado State University and serves on the WOMMA Research and Measurement Council.